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Insights

The media landscape is constantly evolving. Insights is our collection of practical advice, educational resources, and media trends for marketing professionals to support your media growth and goals.

Insights
Transparency: The Foundation for Successful Agency-Client Relationships

Transparency: The Foundation for Successful Agency-Client Relationships

Transparency isn’t some fancy buzzword to throw around; it’s about being open, honest, and upfront with clients.

Stephen Reed
By Chief Executive Officer Steve is the CEO and Founder of Vision Media. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam.
Ad IDs Explained: The Future of Targeted Advertising Beyond Third-Party Cookies

Ad IDs Explained: The Future of Targeted Advertising Beyond Third-Party Cookies

Discover how advertising identifiers (Ad IDs) are transforming digital advertising.

Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
How CTV Advertising is Shaping the Future of Digital Campaigns: Trends, Targeting, and ROI in 2024

How CTV Advertising is Shaping the Future of Digital Campaigns: Trends, Targeting, and ROI in 2024

WHAT IS CTV? Did you know that technically, Connected or Converged TV (CTV) started in the 1990s with TIVO recorders? It took off in the 2000s when Netflix and Hulu started offering on-demand content. CTV refers to...

Tianna Patrick
By Programmatic Media Manager Tianna has held several marketing roles at Aramark, Sound Beverage Distributors, and Techtronic Industries where she managed paid advertising. She then transitioned into a media solutions manager position at Goodway Group before joining Vision Media to manage programmatic digital media buying.
Exploring Agency Partners: Finding the Right Fit for Your Brand

Exploring Agency Partners: Finding the Right Fit for Your Brand

Agency Options Full-service, multi-service, or all-in-one agencies sound exactly like what anyone would want from a partnership: a one-stop shop where all your marketing needs can be handled in one click, one call, or...

Stephen Reed
By Chief Executive Officer Steve is the CEO and Founder of Vision Media. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam.
Understanding Attention Metrics: The Future of Measuring Digital Advertising?

Understanding Attention Metrics: The Future of Measuring Digital Advertising?

“The true art of memory is the art of attention.” – Samuel Johnson, poet, playwright, literary critic. How much attention do we give to ads, whether digital, outdoor, print, TV, or anywhere they pop up saying,...

Adrianne McAllister
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
What is Artificial Intelligence: AI for Beginners

What is Artificial Intelligence: AI for Beginners

“…It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI…” – Sam Altman, OpenAI CEO, in...

Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
Culture: The Key Ingredient for any Client-Agency Relationship

Culture: The Key Ingredient for any Client-Agency Relationship

At last count, there were over 120,000 marketing agencies in the U.S. According to Statista, over 14,000 are advertising agencies, with almost 1,000 including media buying. That may seem overwhelming for brand...

Stephen Reed
By Chief Executive Officer Steve is the CEO and Founder of Vision Media. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam.
Programmatic Advertising Explained

Programmatic Advertising Explained

In the ever-evolving digital advertising landscape, the term Programmatic Advertising may raise many questions for marketers. Although programmatic advertising has existed for 20 years, advancements in advertising...

Tianna Patrick
By Programmatic Media Manager Tianna has held several marketing roles at Aramark, Sound Beverage Distributors, and Techtronic Industries where she managed paid advertising. She then transitioned into a media solutions manager position at Goodway Group before joining Vision Media to manage programmatic digital media buying.
What is Digital Advertising?

What is Digital Advertising?

“It’s not what you sell that matters as much as how you sell it.” – Brian Halligan Co-Founder of Hubspot What Exactly is Digital Advertising? Digital advertising uses the Internet and other digital channels to...

Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
What is Media Buying?

What is Media Buying?

If you’re like me, you know a lot about most areas of marketing. You’re what is known as a generalist, well-versed in managing digital marketing, marketing operations, budget management, and maybe even marcom and...

Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.