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Insights

Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

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The Evolution of Advertising: Integrating Traditional Advertising with Digital Strategies

The Evolution of Advertising: Integrating Traditional Advertising with Digital Strategies

Understand the synergy between traditional and digital advertising, including channels, benefits, measurement metrics, and standout creative campaigns.
Mackenzie headshot 2024
By Media Buying Supervisor Mackenzie works hard to plan and negotiate various campaigns for our clients across multiple media types. Throughout her career she has had the opportunity to work on a variety of client types including retail, finance, restaurants, hospitals, and telecommunications.
Decoding Media Mix Modeling: A Guide for Brand Marketers

Decoding Media Mix Modeling: A Guide for Brand Marketers

Looking for a better way to prove out your marketing strategy and advertising spend? Media Mix Modeling (MMM) is an analytical method used to measure the performance of advertising across media channels. Through...
Adrianne headshot 2023
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
Mastering ROAS: A Marketer's Guide to Return on Ad Spend

Mastering ROAS: A Marketer's Guide to Return on Ad Spend

Evaluating Return on Ad Spend (ROAS) in Ad Performance ROAS measures the revenue generated for every dollar you spend on advertising. It demonstrates how much revenue is earned from advertising compared to the cost of...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
Crafting Media Plans for Advertising Success

Crafting Media Plans for Advertising Success

Media planners begin the media buying process, which involves reaching customers through advertising. Creating a customized and innovative media planning strategy requires a strategic approach. The plan includes the...
Chris headshot 2022
By Director of Media Strategy A seasoned pro, Chris has over 15 years in the media industry. He prides himself on being highly skilled in negotiating, studying market data and trends and strategizing killer campaign plans.
The Power of First-Party Data in Advertising

The Power of First-Party Data in Advertising

Are you still leaning into third-party cookies to optimize your media buying strategies? Google may have backed off its cookie deprecation plan, but other browsers (Mozilla and Safari) have already implemented changes....
Brady headshot 2023
By Senior Digital Activation Manager Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.
AI Policy Making for Marketing and All Organizations

AI Policy Making for Marketing and All Organizations

Your Board, executive team, and task force need to be accountable and take ownership of all artificial intelligence used within your company.
Jennifer headshot AI 2024
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
America's Credit Unions Marketing Conference

America's Credit Unions Marketing Conference

At Vision Media, we’ve been helping credit unions refine their media strategies and grow their customer bases for over a decade. The credit unions we partner with are a joy to work with, collaborative, open to new...
Megan headshot 2024
By Director of Client Partnerships Megan is currently the Director of Client Partnerships at Vision Media. In her role, she connects organizations with Vision Media.
How Vision Media Collaborates With Creative Agencies

How Vision Media Collaborates With Creative Agencies

At Vision Media, we do more than plan and buy media—we take the complexity out of the process, making it effortless for our clients.
Jenn headshot 2023
By Account Strategy Supervisor Jenn is eager to deeply understand each client's business and unique needs.
What Are UTMs and Why Should Marketers Care?

What Are UTMs and Why Should Marketers Care?

In digital marketing, data is everything. Marketers need precise insights into where their traffic comes from, which campaigns drive engagement, and how to optimize their advertising spend. This is where UTM parameters...
Mitch headshot 2023
By Senior Digital Media Manager As a results-driven marketing professional well-versed in digital media advertising and management, Mitch is savvy to contemporary strategies that increase revenue and improve customer experience. He is passionate about Search, Meta, and tracking Key Performance Indicators to optimize client success.
Leaning Into Live Events: A Missed Opportunity in Programmatic

Leaning Into Live Events: A Missed Opportunity in Programmatic

The recent AdTechExplained article on the use of programmatic in live events does a great job covering the marketplace and best practices (like creative pre-approvals), but it misses a crucial angle: the strategic value...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
What Has Meta Been Up To?

What Has Meta Been Up To?

It’s been a busy 2025 in the digital marketing and media buying world when it comes to Meta changes, and it’s only February. They started the year by removing third-party fact-checking and relying primarily on...
Mitch headshot 2023
By Senior Digital Media Manager As a results-driven marketing professional well-versed in digital media advertising and management, Mitch is savvy to contemporary strategies that increase revenue and improve customer experience. He is passionate about Search, Meta, and tracking Key Performance Indicators to optimize client success.
Banner Health has Chosen Vision Media to Lead its Media Buying Strategy

Banner Health has Chosen Vision Media to Lead its Media Buying Strategy

BELLEVUE, Wash., Jan. 28, 2025 /PRNewswire/ -- The Vision Media team is honored to announce a new relationship with Banner Health, one of the largest non-profit hospital systems in the nation and the largest private...
Jennifer headshot AI 2024
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
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10 Game-Changing Ad Trends and Announcements from CES 2025

What Advertisers May Have Missed at CES 2025 If you missed #CES2025 this year, we tried to capture some of the top takeaways and announcements related to advertising. If you have experienced this massive event, you...
Lindsey headshot 2024
By President Lindsey is the builder of our team. As President, she takes her industry know-how and big picture thinking to bring the ops and details into focus.
A pile of pill packets and a pile of 20 dollar bills.

Meta Policies for Healthcare and Financial Services

Meta recently updated tracking and targeting policies that will impact #Healthcare and #FinancialServices brands starting January 2025.
Brady headshot 2023
By Senior Digital Activation Manager Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.
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6 Ways AI Elevates Media Buying Strategies

6 Ways AI Elevates Media Buying Strategies Media buyers are critical in managing advertising programs, offering expertise in strategy, negotiation, and audience targeting to ensure campaigns deliver maximum value....
Jennifer headshot AI 2024
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.