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Insights

Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

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Media Agency Strategies for Brand Safety in Advertising

Media Agency Strategies for Brand Safety in Advertising

Brand safety refers to how advertisers work to protect their brand’s reputation from being tainted. Brand reputation can be negatively affected by running ads adjacent to offensive, inappropriate, or harmful content,...
Tianna headshot 2024
By Programmatic Media Manager Tianna has held several marketing roles at Aramark, Sound Beverage Distributors, and Techtronic Industries where she managed paid advertising. She then transitioned into a media solutions manager position at Goodway Group before joining Vision Media to manage programmatic digital media buying.
From Faxes to Feeds: The Evolution of Media Buying

From Faxes to Feeds: The Evolution of Media Buying

When I tell our newest team members I used to book media buys via fax machine, I get the kind of look you’d give someone who churns their own butter. But 25 years ago, faxes, landlines, and Arbitron books were the...
Steve headshot 2024
By Chief Executive Officer Steve is the CEO and Founder of Vision Media. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam.
Common Media Buying Objections

Common Media Buying Objections

Marketers are often limited in their advertising strategy investment. Read our suggestions for how to address them for yourself or your stakeholders.
Megan headshot 2024
By Director of Client Partnerships Megan is currently the Director of Client Partnerships at Vision Media. In her role, she connects organizations with Vision Media.
Media Buying Strategies for Credit Union and Financial Services Marketers

Media Buying Strategies for Credit Union and Financial Services Marketers

In today’s competitive financial markets, media buying for credit unions isn’t just about placing ads; it’s about building meaningful connections with your members and communities. For credit unions and other...
Kate headshot 2024
By Account Strategist After 12 years in teaching, she transitioned to the Media world as an account manager before making a move to the Seattle area. She joined the Vision Media team as an Account Strategist working with our credit union clients, Coca-Cola Beverages Florida, and the Museum of Flight.
Balancing Brand and Performance Advertising for Effective Media Buying

Balancing Brand and Performance Advertising for Effective Media Buying

Balancing Brand and Performance Advertising for Effective Media Buying As a marketer, you’re often in the position of ‘selling’ your marketing strategies to leadership. Though they may be aware of brand and...
Brady headshot 2023
By Senior Digital Activation Manager Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.
The Evolution of Advertising: Integrating Traditional Advertising with Digital Strategies

The Evolution of Advertising: Integrating Traditional Advertising with Digital Strategies

Understand the synergy between traditional and digital advertising, including channels, benefits, measurement metrics, and standout creative campaigns.
Mackenzie headshot 2024
By Media Buying Supervisor Mackenzie works hard to plan and negotiate various campaigns for our clients across multiple media types. Throughout her career she has had the opportunity to work on a variety of client types including retail, finance, restaurants, hospitals, and telecommunications.
Decoding Media Mix Modeling: A Guide for Brand Marketers

Decoding Media Mix Modeling: A Guide for Brand Marketers

Looking for a better way to prove out your marketing strategy and advertising spend? Media Mix Modeling (MMM) is an analytical method used to measure the performance of advertising across media channels. Through...
Adrianne headshot 2023
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
Mastering ROAS: A Marketer's Guide to Return on Ad Spend

Mastering ROAS: A Marketer's Guide to Return on Ad Spend

Evaluating Return on Ad Spend (ROAS) in Ad Performance ROAS measures the revenue generated for every dollar you spend on advertising. It demonstrates how much revenue is earned from advertising compared to the cost of...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
Crafting Media Plans for Advertising Success

Crafting Media Plans for Advertising Success

Media planners begin the media buying process, which involves reaching customers through advertising. Creating a customized and innovative media planning strategy requires a strategic approach. The plan includes the...
Chris headshot 2022
By Director of Media Strategy A seasoned pro, Chris has over 15 years in the media industry. He prides himself on being highly skilled in negotiating, studying market data and trends and strategizing killer campaign plans.
The Power of First-Party Data in Advertising

The Power of First-Party Data in Advertising

Are you still leaning into third-party cookies to optimize your media buying strategies? Google may have backed off its cookie deprecation plan, but other browsers (Mozilla and Safari) have already implemented changes....
Brady headshot 2023
By Senior Digital Activation Manager Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.
AI Policy Making for Marketing and All Organizations

AI Policy Making for Marketing and All Organizations

Your Board, executive team, and task force need to be accountable and take ownership of all artificial intelligence used within your company.
Jennifer headshot AI 2024
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
America's Credit Unions Marketing Conference

America's Credit Unions Marketing Conference

At Vision Media, we’ve been helping credit unions refine their media strategies and grow their customer bases for over a decade. The credit unions we partner with are a joy to work with, collaborative, open to new...
Megan headshot 2024
By Director of Client Partnerships Megan is currently the Director of Client Partnerships at Vision Media. In her role, she connects organizations with Vision Media.
How Vision Media Collaborates With Creative Agencies

How Vision Media Collaborates With Creative Agencies

At Vision Media, we do more than plan and buy media—we take the complexity out of the process, making it effortless for our clients.
Jenn headshot 2023
By Account Strategy Supervisor Jenn is eager to deeply understand each client's business and unique needs.
What Are UTMs and Why Should Marketers Care?

What Are UTMs and Why Should Marketers Care?

In digital marketing, data is everything. Marketers need precise insights into where their traffic comes from, which campaigns drive engagement, and how to optimize their advertising spend. This is where UTM parameters...
Mitch headshot 2023
By Senior Digital Media Manager As a results-driven marketing professional well-versed in digital media advertising and management, Mitch is savvy to contemporary strategies that increase revenue and improve customer experience. He is passionate about Search, Meta, and tracking Key Performance Indicators to optimize client success.
Leaning Into Live Events: A Missed Opportunity in Programmatic

Leaning Into Live Events: A Missed Opportunity in Programmatic

The recent AdTechExplained article on the use of programmatic in live events does a great job covering the marketplace and best practices (like creative pre-approvals), but it misses a crucial angle: the strategic value...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.