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Insights

Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

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Programmatic Advertising Planning Improves Performance

Programmatic Advertising Planning Improves Performance

Why Planning and Deadlines Matter in Programmatic Advertising Marketers may believe that programmatic advertising is quick and easy to set up and run. The reality is that the best campaigns win with strategic...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
Healthcare Advertising The Right Way

Healthcare Advertising The Right Way

Successful healthcare advertising aligns audience insights, timing, messaging, and media channels to drive measurable patient and business outcomes.
Lindsey headshot 2024
By President Lindsey is the builder of our team. As President, she takes her industry know-how and big picture thinking to bring the ops and details into focus.
Why Marketers Should Care About the Publicis LiveRamp Deal

Why Marketers Should Care About the Publicis LiveRamp Deal

Now that the initial frenzy has subsided a bit, I thought it would be a good time to get into what Publicis’s proposed purchase of LiveRamp really means to marketers like you. Historically, ad agencies competed on a...
Stephen Reed
By Chief Executive Officer Steve is the CEO and Founder of Vision Media.
5 Questions To Ask Before Signing with a Big-Box Agency

5 Questions To Ask Before Signing with a Big-Box Agency

You’re in review for a new agency, digital marketing, creative, media buying, whatever it is, it’s a process no marketer looks forward to. If you are on this path, it’s either because something went wrong, or...
Stephen Reed
By Chief Executive Officer Steve is the CEO and Founder of Vision Media.
Best Practices for Digital Advertising That Performs

Best Practices for Digital Advertising That Performs

Starting with a strategic plan that focuses on audience, budget, and goals is the first step toward a successful digital advertising program. Partnering strong creative with a clear campaign structure is the next step,...
Brady headshot 2023
By Digital Activation Supervisor Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.
What Marketers Need to Know About OpenAI’s ChatGPT Advertising

What Marketers Need to Know About OpenAI’s ChatGPT Advertising

Update: April 13, 2026 Ten weeks later, the ChatGPT advertising experiment has drawn just over 600 advertisers to its new ad platform. Those advertisers have spent over $100 million in annualized ad...
Adrianne headshot 2023
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
Leaning Into Live Events: A Missed Opportunity in Programmatic

Leaning Into Live Events: A Missed Opportunity in Programmatic

This AdTechExplained article on the use of programmatic in live events does a great job covering the marketplace and best practices (like creative pre-approvals), but it stops short of covering a crucial...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
What Advertisers Missed From CES 2026

What Advertisers Missed From CES 2026

If you missed #CES2026 this year, we've highlighted some of the top advertising-related takeaways.
Lindsey headshot 2024
By President Lindsey is the builder of our team. As President, she takes her industry know-how and big picture thinking to bring the ops and details into focus.
Clicks Aren't Everything in Path to Conversion Media Buying

Clicks Aren't Everything in Path to Conversion Media Buying

Have you heard of path to conversion in advertising and media buying?
Brady headshot 2023
By Digital Activation Supervisor Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.
Planning Matters in Media Buying

Planning Matters in Media Buying

For marketers managing advertising, timing is more than a scheduling task; it’s a strategic advantage. Each media channel has unique lead times and requirements, and understanding those timelines helps marketers plan...
Claire Rogers
By Print and Site Direct Media Buyer Her current role at Vision Media has her specializing in print and site direct media planning, buying, and vendor negotiation, which is an area of expertise for Claire.
Customer Lifetime Value (CLV) Unlocks ROAS

Customer Lifetime Value (CLV) Unlocks ROAS

Discover how measuring Customer Lifetime Value (CLTV or CLV) makes Return on Ad Spend (ROAS) more meaningful when marketers connect goals, tracking, and business data to prove the actual value of advertising. As a...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
Mac 2025 Celebrated Purpose, Progress, and Powerful Stories

Mac 2025 Celebrated Purpose, Progress, and Powerful Stories

The Marketing Association of Credit Unions Conference (MAC 2025) brought together some of the brightest minds in financial marketing, and it was truly an inspiring week. From Rocky Garza’s opening keynote, “The...
Gus headshot old
By Executive Vice President of Strategy and Commercial Growth Gus is an accomplished strategic leader and growth driver who brings a blend of innovative thinking and hands-on experience to his role as Executive Vice President of Strategy and Commercial Growth at Vision Media.
Why View-Through Conversions Matter in Media Buying

Why View-Through Conversions Matter in Media Buying

Despite what advertisers would like, not every ad interaction ends in a click. The majority of users who see an ad eventually convert at a later date. View-through conversions are a key digital advertising measurement...
Adrianne headshot 2023
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
AAF West 2025: Ad Insight, Agency Accountability, and Aloha

AAF West 2025: Ad Insight, Agency Accountability, and Aloha

This past weekend, Vision was recognized as Best of the West Media Agency at the American Advertising Federation Western Region Conference in Honolulu. I couldn’t be prouder of our team, not just for the award but for...
Gus headshot old
By Executive Vice President of Strategy and Commercial Growth Gus is an accomplished strategic leader and growth driver who brings a blend of innovative thinking and hands-on experience to his role as Executive Vice President of Strategy and Commercial Growth at Vision Media.
How AI Amplifies Programmatic Advertising

How AI Amplifies Programmatic Advertising

If you are a marketer running advertising for your brand that includes digital advertising, programmatic is essential. This digital ad practice uses AdTech software to automate purchase, delivery, and measurement of...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.