Insights

Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

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Media Trends
Media Buying & Planning
Digital Advertising
Traditional Advertising
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Customer Lifetime Value (CLV) Unlocks ROAS

Published November 4, 2025

Discover how measuring Customer Lifetime Value (CLTV or CLV) makes Return on Ad Spend (ROAS) more meaningful when marketers connect goals, tracking, and business data to prove the actual value of advertising. As a...

By Jennifer Hall Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.

Mac 2025 Celebrated Purpose, Progress, and Powerful Stories

Published October 30, 2025

The Marketing Association of Credit Unions Conference (MAC 2025) brought together some of the brightest minds in financial marketing, and it was truly an inspiring week. From Rocky Garza’s opening keynote, “The...

By Gus Rios Executive Vice President of Strategy and Commercial Growth Gus is an accomplished strategic leader and growth driver who brings a blend of innovative thinking and hands-on experience to his role as Executive Vice President of Strategy and Commercial Growth at Vision Media.

Why View-Through Conversions Matter in Media Buying

Published October 13, 2025

Despite what advertisers would like, not every ad interaction ends in a click. The majority of users who see an ad eventually convert at a later date. View-through conversions are a key digital advertising measurement...

By Adrianne McAllister Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.

AAF West 2025: Ad Insight, Agency Accountability, and Aloha

Published October 6, 2025

This past weekend, Vision was recognized as Best of the West Media Agency at the American Advertising Federation Western Region Conference in Honolulu. I couldn’t be prouder of our team, not just for the award but for...

How AI Amplifies Programmatic Advertising

Published September 30, 2025

If you are a marketer running advertising for your brand that includes digital advertising, programmatic is essential. This digital ad practice uses AdTech software to automate purchase, delivery, and measurement of...

Retail Media Networks: The Good, The Bad, & The Not So Shiny Object

Published September 11, 2025

Retail Media Networks, or RMNs, are advertising platforms operated by retailers using their first-party data to connect brands with targeted consumers. RMNs may be valuable to brands, giving them access to high-intent...

Vision Media - PSBJ 100 Fastest-Growing Private Companies 2025

Published September 9, 2025

Vision Media - Puget Sound Business Journal's 100 Fastest-Growing Private Companies Being recognized as one of PSBJ's 100 Fastest-Growing Private Companies for the 5th year in a row, Vision Media has shown continued...

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Vision Media Makes AdWEEK's Fastest Growing Agencies 2025

Published September 9, 2025

Honored to be Among ADWEEK’s Fastest Growing Agencies Earning a spot on ADWEEK’s Fastest Growing Agencies list is no small achievement. Vision Media is proud to be ranked among the most resilient...

From Faxes to Feeds: The Evolution of Media Buying

Published September 5, 2025

When I tell our newest team members I used to book media buys via fax machine, I get the kind of look you’d give someone who churns their own butter. But 25 years ago, faxes, landlines, and Arbitron books were the...

By Stephen Reed Chief Executive Officer Steve is the CEO and Founder of Vision Media. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam.

Vision Media is AdExchanger Award Finalist 2nd Year in a Row

Published September 4, 2025

Honored to be AdExchanger Media Award Finalist 2nd Year in a Row Vision Media is proud to be recognized for its media strategy work for clients for a 2nd year, and in two categories. The AdExchanger Awards program...

OTT/CTV Plus Linear TV Advertising for the Win

Published September 2, 2025

Smart advertisers are combining Connected TV (CTV) and Over-The-Top (OTT) video with Linear TV as a strategic requirement to reach their audiences. Using this hybrid approach allows for precision targeting, mass...

By Max Barkley Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.

Vision Media wins AAF Western Region Media Agency of the Year

Published August 22, 2025

Vision Media Awarded AAF Western Region Media Agency of the Year Mercer Island, WA – October 8, 2025 – Vision Media, the largest independent media buying agency in the Pacific Northwest, has been named Media Agency...

Media Agency Strategies for Brand Safety in Advertising

Published August 19, 2025

Brand safety refers to how advertisers work to protect their brand’s reputation from being tainted. Brand reputation can be negatively affected by running ads adjacent to offensive, inappropriate, or harmful content,...

By Tianna Patrick Programmatic Media Manager Tianna has held several marketing roles at Aramark, Sound Beverage Distributors, and Techtronic Industries where she managed paid advertising. She then transitioned into a media solutions manager position at Goodway Group before joining Vision Media to manage programmatic digital media buying.

What Are UTMs and Why Should Marketers Care?

Published August 12, 2025

In digital marketing, data is everything. Marketers need precise insights into where their traffic comes from, which campaigns drive engagement, and how to optimize their advertising spend. This is where UTM parameters...