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Audience Research

Our strategic media planning process begins with a strong understanding of your business and marketing goals. This allows us to define the ideal target audience, conduct the best audience research, and identify how best to reach them.

Audience Research For Smarter Media Buying

Great media buying starts with knowing your audience. Our process begins with learning from you. You know your brand, goals, and past media successes. We ask questions, collect data, and understand your objectives.

Custom audience research helps you go beyond broad demos to deeply understand your best customers, where they spend their time, and how to reach them across all channels.

Equipped with your unique audience insights and competitive industry knowledge, we unearth the hidden opportunities and craft a plan that seamlessly integrates these insights with your objectives.

Why Audience Research Matters

Brands that tailor their media to targeted segments see higher engagement rates.

Avoid wasted spend by focusing only on high-potential segments
Improve campaign targeting and ROI
Align creative and messaging with audience insights
Support both brand-building and performance campaigns

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Using Data to Drive Decision-Making

We partner with ad tech organizations and platforms to support your campaigns, using data to learn more about your audience, their media consumption habits, and the best place to reach them.

Audience research informs our media mix and flighting. We leverage first-party and third-party data sets to better hone in on our target audience and reduce waste. That leads to the perfect media plan for you and collaboration on the next steps.

Built for Brands That Need to Scale

We work with marketing teams who need more than surface-level data. Whether you're launching in new markets or doubling down on your core audience, we deliver the insights that make your media dollars count.

Multi-location, regional, or national campaigns
Teams who want to back media strategy with data
Clients with complex audiences and a need for precision

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Partners

Audience Research Platforms

“Our media plans are working. We’ve seen engagement and impressions, and our reach has grown 30% because of efficiencies. We’re getting the message out at the right time and place.”

Stacey Kryman, Brand and Advertising at Seattle Children’s

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More Services

Expect results-driven media strategies through audience research, media planning, buying, analytics, and reporting to help you exceed your most important marketing goals.

Media Planning & Buying

Developing a customized plan to maximize reach and budget through audience research, skilled negotiation, and optimizing KPIs through digital marketing and traditional media solutions.

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Analytics & Reporting

Real-time dashboards offer full transparency on what makes your custom media plan most effective. Results are delivered with high-touch service and actionable insights.

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Media Projects

From a behemoth national beverage company to small local businesses, we dive deep into media opportunities and review the best media channels to achieve your goals.

See how we’ve helped our media clients achieve their marketing goals.

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