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Media Planning & Buying

The media strategy, planning, and buying processes are at the heart of our value. We provide insightful recommendations, pain-free execution, and accurate buys. All details, such as handling vendors and owning tasks, move from your plate to ours.

Media Planning & Buying for Multi-Channel Growth

Acting as your agency of record (AOR) with all media representatives, opportunities, and billing, we'll handle planning, execution, reporting, reconciliation, and billing with vendors on your behalf, confirming you’ve received accurate media and impressions. Longstanding and positive relationships with vendors nationwide support your media program’s success.

Our full-service media planning and buying team helps ambitious brands grow through data-backed strategy, traditional and digital channel selection, and flawless execution across TV, digital, out-of-home, audio, search, social, and more.

Benefits of a media agency:

Relationships and Strategy

Vision Media is a team of seasoned media buyers with a long history of building relationships with media partners. We know what works and how to optimize media strategies to make the most of your budget. We know how to integrate the media mix to amplify impressions, awareness, store traffic, and sales.

Buying and Negotiating Power

Buying millions of dollars of digital and traditional advertising across the U.S. allows us to negotiate rates and added value above what you can realize directly. Media often has hidden costs, and we know what market rate and CPM to pay for various mediums, getting the lowest rates and best value for you.

An Objective Perspective

We are agnostic about our media preferences. Media is recommended based on the audience, goal, market, and where we see success. Our expertise allows us to evaluate vendors and media options that save money and translate into better results than working with vendors directly.

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4-Point O's Media Approach

Illustration of the Vision Media 4 Point O Approach of Objectives Opportunity Optimize and Outcomes

Handling the Details

Buying media requires a lot of details, reconciliation, and holding vendors to what was promised. We handle these details for you, letting you focus on the overall strategy and creative. A few of these details include:

Integrating data from multiple platforms
Audience and market analysis
Negotiating and activating media buys
Reviewing and signing IOs (Insertion Orders)
Trafficking spots
Reconciling invoices, payments, and AP
Tagging trackers
Added value reporting
Tagging for brand safety and viewability
POP/screenshots/tear sheets
Confirmation of proper creative and rotations
Pacing reports and optimization of plans
Measuring media effectiveness

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Media Channels

From digital to traditional advertising, we manage the complete range of media outlets.

Digital Display Advertising
Linear TV Advertising
Out of Home Advertising
OTT-CTV
Paid Search
Print Advertising
Programmatic Advertising
Radio/Audio Advertising
Social Media Advertising

“Vision has done an outstanding job for us. I had not found an agency that could provide the level of expertise and service necessary to support our growth as we move forward. The Vision team has done that.”

Susan Mandarino, Chief Marketing Officer at Abound Credit Union

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More Services

Expect results-driven media strategies through audience research, media planning, buying, analytics, and reporting to help you exceed your most important marketing goals.

Audience Research

Determining where and how your target audience consumes media using research, media trends, and analysis.

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Analytics & Reporting

Real-time dashboards offer full transparency on what makes your custom media plan most effective. Results are delivered with high-touch service and actionable insights.

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Media Projects

From a behemoth national beverage company to small local businesses, we dive deep into media opportunities and review the best media channels to achieve your goals.

See how we’ve helped our media clients achieve their marketing goals.

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