Media Planning & Buying

MEDIA BUYING APPROACH

We act as your agency of record (AOR) with all media representatives, opportunities, and billing. We handle planning, execution, reporting, reconciliation, and billing with vendors on your behalf. We then invoice you for the media buy and confirm that you’ve received accurate media and impressions. Our longstanding and positive relationships with vendors nationwide support your media program’s success.

Benefits of a media agency:

Relationships and Strategy

Vision Media is a team of seasoned media buyers. We know what works and how to optimize media strategies to make the most of your budget. Our vendor relationships give us access to new placements, executions, and targeting as they become available. We know how to integrate the media mix to amplify impressions, awareness, store traffic, and sales.

Buying and Negotiating Power

We buy millions of dollars of digital and traditional advertising across the U.S. for our clients. This allows us to negotiate rates and added value above what you can realize directly. Media often has hidden costs, and we know what market rate and CPM to pay for various mediums. We get the lowest rates and best value for our clients.

An Objective Perspective

We are agnostic in our media preferences. Media is recommended based on the audience, goal, market, and where we see success. Our expertise allows us to evaluate vendors and media options that save money and translate into better results than working with vendors directly.

Handling the Details

Buying media requires a lot of details, reconciliation, and holding vendors to what was promised. Our media team can handle these details efficiently on your behalf, letting you focus on the overall strategy and creative for your brand. A few of these details include:

• Integrating data from multiple platforms
• Fielding inquiries and meetings with market reps
• Media research
• Establishing relationships with platforms and vendors
• Negotiating and activating media buys
• Reviewing and signing IOs (Insertion Orders)
• Trafficking spots
• Reconciling invoices, payments and AP
• Tagging trackers
• Added value reporting
• Tagging for brand safety and viewability
• POP/screenshots/tear sheets
• Confirmation of proper creative and rotations
• Pacing reports and optimization of plans
• Measuring media effectiveness