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Analytics & Reporting

Analytics & Reporting

Detailed and accurate media analytics and reporting give you the accountability and transparency you expect from the data. Reporting also fuels testing and optimization.

Service Content

ACCURATE DATA FOR BETTER DECISIONS

Before your digital campaign launches, our team uses best practices to set up the needed scripts, events, goals, and audiences. The team thoroughly tests and debugs engagements and analytics at a script level for proper conversion mapping, tracking, and grouping. A real-time custom dashboard is set up to analyze and measure your most important KPIs.

REGULAR REPORTING

Once the campaign goes live, our process typically provides clients a two-week initial report to ensure campaigns are properly tracked and pacing. This initial report helps review the campaign’s early results while allowing enough initial data to be collected before making educated decisions. 

We schedule monthly and quarterly analytics reports and any necessary calls to address previous months’ performance data against baseline metrics. We also provide weekly optimization reports to address more immediate changes related to WoW performance metrics.

CAMPAIGN TRACKING

Our obsessive drive and curiosity continue as we learn through the data, recommending adjustments to targeting, spending by channels, and creative, to drive the highest return. Once the campaign has been completed, we’ll deliver a final report summarizing its entirety, breaking out results against our initial targets and helping to direct and implement a plan of action for future campaigns.

  • Our Tools

    We utilize the latest platforms to deliver accurate, reliable data:

Screenshots

Reporting Dashboards

Audience Reporting

Ensuring your company's target audience is accurate.

OTT/CTV Reporting

Monitoring OTT/CTV campaigns, making adjustments as needed and sharing results.

Performance Reporting

Tracking the performance of your campaigns with your goals and KPIs.

Advertising Platform Reporting

Providing individualized analysis of your campaigns based on each ad platform.

Media Channel Reporting

Streaming Audio to OOH and Print to Programmatic, we evaluate each campaign channel in real time to optimize results.

Geo-Targeted Reporting

Providing a break-down of geographic results whether across the country or within your local region.

Testimonial

“Vision Media is so much more than media buying. They’re not just checking boxes. Everything they do connects us with our audience and optimizes our investment. They actively contribute to the achievement of our goals.” 

Martin Kelly, Executive Vice President/Chief Marketing Officer at TruStone Financial Credit Union

Media Projects

From a behemoth national beverage company to small local businesses, we dive deep into media opportunities and review the best media channels to achieve your goals.

See how we’ve helped a few of our media clients achieve their marketing goals.

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