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Transparent Analytics & Reporting That Drive Results
Before your digital campaign launches, our team uses best practices to set up the needed scripts, events, goals, and audiences. The team thoroughly tests and debugs engagements and analytics at a script level for proper conversion mapping, tracking, and grouping. A real-time custom dashboard is set up to analyze and measure your most important KPIs.
From the moment your campaign launches, we track what matters. Vision Media’s analytics and reporting services keep you in the know with real-time dashboards, clear KPIs, and strategic insights that drive smarter media decisions across every channel.
What We Measure and Why It Matters
We typically provide clients with a two-week initial report to ensure campaigns are properly tracked and pacing. This initial report helps review the campaign’s early results while allowing enough initial data to be collected before making educated decisions.
We schedule monthly and quarterly analytics reports and any necessary calls to address previous months’ performance data against baseline metrics. We also provide weekly optimization reports to address more immediate changes related to WoW performance metrics.
CAMPAIGN TRACKING & REPORTING
Your goals define our metrics. Every dashboard is customized to reflect what success means for your brand.
Reporting is custom-built for each client, shared via real-time dashboards, and delivered weekly, monthly or on-demand. They may even be integrated into your PM tools if you prefer. Need a weekly email with topline performance? Prefer an always-on dashboard you can share with leadership? We match our reporting cadence and format to your workflow.
Our obsessive drive and curiosity continue as we learn through the data, recommending adjustments to targeting, spending by channels, and creative, to drive the highest return. Once the campaign has been completed, we’ll deliver a final report summarizing its entirety, breaking out results against our initial targets and helping to direct and implement a plan of action for future campaigns.
Screenshots
Reporting Dashboards
Audience Reporting
Ensuring your company's target audience is accurate.
OTT/CTV Reporting
Monitoring OTT/CTV campaigns, making adjustments as needed and sharing results.
Performance Reporting
Tracking the performance of your campaigns with your goals and KPIs.
Advertising Platform Reporting
Providing individualized analysis of your campaigns based on each ad platform.
Media Channel Reporting
Streaming Audio to OOH and Print to Programmatic, we evaluate each campaign channel in real time to optimize results.
Geo-Targeted Reporting
Providing a break-down of geographic results whether across the country or within your local region.
Testimonial
“Vision Media is so much more than media buying. They’re not just checking boxes. Everything they do connects us with our audience and optimizes our investment. They actively contribute to the achievement of our goals.”
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Expect results-driven media strategies through audience research, media planning, buying, analytics, and reporting to help you exceed your most important marketing goals.
Let's Connect
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