Adrianne McAllister, Director of Media Buying
Back To Our TeamAdrianne McAllister
Director of Media Buying
Adrianne McAllister
Director of Media Buying
As Vision Media's Media Buying Supervisor and a member of the Executive Leadership Team, Adrianne has been planning and negotiating campaigns across all media types for almost seven years. She stays at the forefront of media trends affecting digital and traditional audience shifts and maximizes value for client budgets. An avid gamer, Adrianne was attracted to media buying because each buy presents itself as a puzzle with a unique solution.
Adrianne's been driving media forward for over 15 years. She got her start at Group M in Los Angeles, working as an Assistant Broadcast Negotiator, where she had a rigorous education in local media and developed an excitement for strategy.
She later worked for Zenith Media as a Local Broadcast Negotiator, buying Las Vegas and Salt Lake City for clients across numerous categories, including Lexus, Toyota, Verizon Wireless, Chase, Farmers Insurance, and Sonic Drive-In.
Adrianne decided Los Angeles was too sunny, so she moved to the Pacific Northwest to work at Media Plus as their lead Buying Strategist, where she transformed their buying, database, and reporting processes.
She is passionate about all the details and loves to get into the weeds of everything she works on, especially reporting and analytics.
Adrianne is a fan of Sci-Fi/Fantasy and trashy reality TV, but her true obsession is all things dogs. She regularly volunteers at the Seattle Animal Shelter and is dog-mom to crazy rat terriers Walter and Hazel.
Articles by Adrianne
What Marketers Need to Know About OpenAI’s ChatGPT Advertising
Stay Up to Date on ChatGPT Advertising Update: April 13, 2026 Ten weeks later, the ChatGPT advertising experiment has drawn just over 600 advertisers to its new ad platform. Those advertisers have...
Why View-Through Conversions Matter in Media Buying
The Need for View-Through Conversions Despite what advertisers would like, not every ad interaction ends in a click. The majority of users who see an ad eventually convert at a later date. View-through conversions...
Decoding Media Mix Modeling: A Guide for Brand Marketers
Should You Be Using Media Mix Modeling? Looking for a better way to prove out your marketing strategy and advertising spend? Media Mix Modeling (MMM) is an analytical method used to measure the performance of...
Understanding Attention Metrics: The Future of Measuring Digital Advertising?
“The true art of memory is the art of attention.” – Samuel Johnson, poet, playwright, literary critic. How much attention do we give to ads, whether digital, outdoor, print, TV, or anywhere they pop up...
First-Party Data
Getting Started with First-Party Data Following privacy laws, including the General Data Protection Regulation (GDPR) and new regulations on data collection from companies like Apple with the implementation of iOS...
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