Skip to main content
Control Panel

Insights

Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

Woman holding coffee mug and looking at laptop.

Viewing page 1 of posts in category "Media Buying & Planning"

Crafting Media Plans for Advertising Success

Crafting Media Plans for Advertising Success

Media planners begin the media buying process, which involves reaching customers through advertising. Creating a customized and innovative media planning strategy requires a strategic approach. The plan includes the...
Chris headshot 2022
By Director of Media Strategy A seasoned pro, Chris has over 15 years in the media industry. He prides himself on being highly skilled in negotiating, studying market data and trends and strategizing killer campaign plans.
The Power of First-Party Data in Advertising

The Power of First-Party Data in Advertising

Are you still leaning into third-party cookies to optimize your media buying strategies? Google may have backed off its cookie deprecation plan, but other browsers (Mozilla and Safari) have already implemented changes....
Brady headshot 2023
By Senior Digital Activation Manager Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.
woman at a desk working on her laptop

What is Media Buying?

If you’re like me, you know a lot about most areas of marketing. You’re what is known as a generalist, well-versed in managing digital marketing, marketing operations, budget management, and maybe even marcom and...
Jennifer headshot AI 2024
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
overhead of people working together at a table with paper and computers

Media Planning Ahead to Maximize Budget & Efficiency

While the media planning process for both traditional and new media types must continue to evolve and adapt to be effective, certain timing and calendar considerations remain constant to ensure that you maximize your...
Chris headshot 2022
By Director of Media Strategy A seasoned pro, Chris has over 15 years in the media industry. He prides himself on being highly skilled in negotiating, studying market data and trends and strategizing killer campaign plans.