Skip to main content
Control Panel

Insights

Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

Woman holding coffee mug and looking at laptop.

Viewing page 1 of posts in category "Media Buying & Planning"

Clicks Aren't Everything in Path to Conversion Media Buying

Clicks Aren't Everything in Path to Conversion Media Buying

Have you heard of path to conversion in advertising and media buying?
Brady headshot 2023
By Senior Digital Activation Manager Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.
Customer Lifetime Value (CLV) Unlocks ROAS

Customer Lifetime Value (CLV) Unlocks ROAS

Discover how measuring Customer Lifetime Value (CLTV or CLV) makes Return on Ad Spend (ROAS) more meaningful when marketers connect goals, tracking, and business data to prove the actual value of advertising. As a...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
OTT/CTV Plus Linear TV Advertising for the Win

OTT/CTV Plus Linear TV Advertising for the Win

Smart advertisers are combining Connected TV (CTV) and Over-The-Top (OTT) video with Linear TV as a strategic requirement to reach their audiences. Using this hybrid approach allows for precision targeting, mass...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
Balancing Brand and Performance Advertising for Effective Media Buying

Balancing Brand and Performance Advertising for Effective Media Buying

Balancing Brand and Performance Advertising for Effective Media Buying As a marketer, you’re often in the position of ‘selling’ your marketing strategies to leadership. Though they may be aware of brand and...
Brady headshot 2023
By Senior Digital Activation Manager Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.
Decoding Media Mix Modeling: A Guide for Brand Marketers

Decoding Media Mix Modeling: A Guide for Brand Marketers

Looking for a better way to prove out your marketing strategy and advertising spend? Media Mix Modeling (MMM) is an analytical method used to measure the performance of advertising across media channels. Through...
Adrianne headshot 2023
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
Mastering ROAS: A Marketer's Guide to Return on Ad Spend

Mastering ROAS: A Marketer's Guide to Return on Ad Spend

Evaluating Return on Ad Spend (ROAS) in Ad Performance ROAS measures the revenue generated for every dollar you spend on advertising. It demonstrates how much revenue is earned from advertising compared to the cost of...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
Crafting Media Plans for Advertising Success

Crafting Media Plans for Advertising Success

Media planners begin the media buying process, which involves reaching customers through advertising. Creating a customized and innovative media planning strategy requires a strategic approach. The plan includes the...
Chris Schroeder
By Director of Media Strategy A seasoned pro, Chris has over 20 years in the media industry. He prides himself on being highly skilled in negotiating, studying market data and trends and strategizing killer campaign plans.
The Power of First-Party Data in Advertising

The Power of First-Party Data in Advertising

Updated: January 26, 2026 Are you still leaning into third-party cookies to optimize your media buying strategies? Google may have backed off its cookie deprecation plan, but other browsers (Mozilla and Safari) have...
Brady headshot 2023
By Senior Digital Activation Manager Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.
close up of a woman with her green eye and glasses

Understanding Attention Metrics: The Future of Measuring Digital Advertising?

“The true art of memory is the art of attention.” – Samuel Johnson, poet, playwright, literary critic. How much attention do we give to ads, whether digital, outdoor, print, TV, or anywhere they pop up saying,...
Adrianne headshot 2023
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
woman at a desk working on her laptop

What is Media Buying?

Updated: January 22, 2026 If you’re like me, you know a lot about most areas of marketing. You’re what is known as a generalist, or you may be a T-shaped Marketer. You’re well-versed in managing digital...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
Image of a laptop with a dashboard showing

First-Party Data

Following privacy laws, including the General Data Protection Regulation (GDPR) and new regulations on data collection from companies like Apple with the implementation of iOS 14.5, questions about first-party data and...
Adrianne headshot 2023
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
overhead of people working together at a table with paper and computers

Media Planning Ahead to Maximize Budget & Efficiency

While the media planning process for both traditional and new media types must continue to evolve and adapt to be effective, certain timing and calendar considerations remain constant to ensure that you maximize your...
Chris Schroeder
By Director of Media Strategy A seasoned pro, Chris has over 20 years in the media industry. He prides himself on being highly skilled in negotiating, studying market data and trends and strategizing killer campaign plans.