Insights

Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

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Viewing page 1 of posts in category "Agency Insights"

Mac 2025 Celebrated Purpose, Progress, and Powerful Stories

Published October 30, 2025

The Marketing Association of Credit Unions Conference (MAC 2025) brought together some of the brightest minds in financial marketing, and it was truly an inspiring week. From Rocky Garza’s opening keynote, “The...

By Gus Rios Executive Vice President of Strategy and Commercial Growth Gus is an accomplished strategic leader and growth driver who brings a blend of innovative thinking and hands-on experience to his role as Executive Vice President of Strategy and Commercial Growth at Vision Media.

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Vision Media Makes AdWEEK's Fastest Growing Agencies 2025

Published September 9, 2025

Honored to be Among ADWEEK’s Fastest Growing Agencies Earning a spot on ADWEEK’s Fastest Growing Agencies list is no small achievement. Vision Media is proud to be ranked among the most resilient...

Vision Media - PSBJ 100 Fastest-Growing Private Companies 2025

Published September 9, 2025

Vision Media - Puget Sound Business Journal's 100 Fastest-Growing Private Companies Being recognized as one of PSBJ's 100 Fastest-Growing Private Companies for the 5th year in a row, Vision Media has shown continued...

From Faxes to Feeds: The Evolution of Media Buying

Published September 5, 2025

When I tell our newest team members I used to book media buys via fax machine, I get the kind of look you’d give someone who churns their own butter. But 25 years ago, faxes, landlines, and Arbitron books were the...

By Stephen Reed Chief Executive Officer Steve is the CEO and Founder of Vision Media. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam.

Vision Media is AdExchanger Award Finalist 2nd Year in a Row

Published September 4, 2025

Honored to be AdExchanger Media Award Finalist 2nd Year in a Row Vision Media is proud to be recognized for its media strategy work for clients for a 2nd year, and in two categories. The AdExchanger Awards program...

Vision Media wins AAF Western Region Media Agency of the Year

Published August 22, 2025

Vision Media Awarded AAF Western Region Media Agency of the Year Mercer Island, WA – October 8, 2025 – Vision Media, the largest independent media buying agency in the Pacific Northwest, has been named Media Agency...

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Common Media Buying Objections

Published August 4, 2025

Marketers are often limited in their advertising strategy investment. Read our suggestions for how to address them for yourself or your stakeholders.

By Jenn Nyberg Account Strategy Supervisor Jenn is eager to deeply understand each client's business and unique needs.

Vision Media is a 2025 Digiday Media Awards Finalist

Published April 29, 2025

Honored to be Among Digiday's Media Award Finalists Digiday's 2025 Media Award finalists represent how brands and agencies exceed expectations in the realm of media and advertising. These awards recognize a...

How Vision Media Collaborates With Creative Agencies

Published April 2, 2025

At Vision Media, we do more than plan and buy media—we take the complexity out of the process, making it effortless for our clients.

By Jenn Nyberg Account Strategy Supervisor Jenn is eager to deeply understand each client's business and unique needs.

Banner Health has Chosen Vision Media to Lead its Media Buying Strategy

Published January 28, 2025

BELLEVUE, Wash., Jan. 28, 2025 /PRNewswire/ -- The Vision Media team is honored to announce a new relationship with Banner Health, one of the largest non-profit hospital systems in the nation and the largest private...

By Jennifer Hall Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.

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Transparency: The Foundation for Successful Agency-Client Relationships

Published December 2, 2024

Transparency isn’t some fancy buzzword to throw around; it’s about being open, honest, and upfront with clients.

Exploring Agency Partners: Finding the Right Fit for Your Brand

Published September 9, 2024

Agency Options Full-service, multi-service, or all-in-one agencies sound exactly like what anyone would want from a partnership: a one-stop shop where all your marketing needs can be handled in one click, one call, or...

Vision Media an Inc. 5000 2024 Fastest Growing Private Company

Published August 13, 2024

Vision Media Ranks No. 3,599 on the 2024 Inc. 5000 With Three-Year Revenue Growth of 132 Percent, Vision Media Ranks No. 3,599 Among America’s Fastest-Growing Private Companies BELLEVUE, WA. August 13, 2024 – Inc....

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Culture: The Key Ingredient for any Client-Agency Relationship

Published July 8, 2024

At last count, there were over 120,000 marketing agencies in the U.S. According to Statista, over 14,000 are advertising agencies, with almost 1,000 including media buying. That may seem overwhelming for brand...