Viewing page 1 of posts in category "Agency Insights"
The Importance of Marketing's Relationship with the CFO
Start Building Your CFO Relationship, Yesterday Marketing is at an inflection point in terms of where it sits within an organization's structure. There are many CMOs and VPs of Marketing who report up to the CFO or...
Why Marketers Should Care About the Publicis LiveRamp Deal
Why the Publicis LiveRamp Deal Matters Now that the initial frenzy has subsided a bit, I thought it would be a good time to get into what Publicis’s proposed purchase of LiveRamp really means to marketers like...
5 Questions To Ask Before Signing with a Big-Box Agency
Big Agency or Mid-Size Independent - What's Right for Your Brand? You’re in review for a new agency, digital marketing, creative, media buying, whatever it is, it’s a process no marketer looks forward to. If you...
Mac 2025 Celebrated Purpose, Progress, and Powerful Stories
What Happened at the MAC 2025 Conference The Marketing Association of Credit Unions Conference (MAC 2025) brought together some of the brightest minds in financial marketing, and it was truly an inspiring week. From...
AAF West 2025: Ad Insight, Agency Accountability, and Aloha
What Happened at AAF West 2025 Vision was recognized as Best of the West Media Agency at the American Advertising Federation Western Region Conference in Honolulu. I couldn’t be prouder of our team, not just for the...
From Faxes to Feeds: The Evolution of Media Buying
The Changing World of Media Buying When I tell our newest team members I used to book media buys via fax machine, I get the kind of look you’d give someone who churns their own butter. But 25 years ago, faxes,...
Common Media Buying Objections
Marketers are often limited in their advertising strategy investment. Read our suggestions for how to address them for yourself or your stakeholders.
How Vision Media Collaborates With Creative Agencies
At Vision Media, we do more than plan and buy media—we take the complexity out of the process, making it effortless for our clients.
Banner Health has Chosen Vision Media to Lead its Media Buying Strategy
BELLEVUE, Wash., Jan. 28, 2025 /PRNewswire/ -- The Vision Media team is honored to announce a new relationship with Banner Health, one of the largest non-profit hospital systems in the nation and the largest private...
Transparency: The Foundation for Successful Agency-Client Relationships
Transparency isn’t some fancy buzzword to throw around; it’s about being open, honest, and upfront with clients.
Exploring Agency Partners: Finding the Right Fit for Your Brand
Agency Options Full-service, multi-service, or all-in-one agencies sound exactly like what anyone would want from a partnership: a one-stop shop where all your marketing needs can be handled in one click, one call, or...
Culture: The Key Ingredient for any Client-Agency Relationship
Matching Cultures With Your Agencies At last count, there were over 120,000 marketing agencies in the U.S. According to Statista, over 14,000 are advertising agencies, with almost 1,000 including media buying. That...