Viewing page 1 of posts in category "Agency Insights"
Mac 2025 Celebrated Purpose, Progress, and Powerful Stories
The Marketing Association of Credit Unions Conference (MAC 2025) brought together some of the brightest minds in financial marketing, and it was truly an inspiring week. From Rocky Garza’s opening keynote, “The...
AAF West 2025: Ad Insight, Agency Accountability, and Aloha
This past weekend, Vision was recognized as Best of the West Media Agency at the American Advertising Federation Western Region Conference in Honolulu. I couldn’t be prouder of our team, not just for the award but for...
From Faxes to Feeds: The Evolution of Media Buying
When I tell our newest team members I used to book media buys via fax machine, I get the kind of look you’d give someone who churns their own butter. But 25 years ago, faxes, landlines, and Arbitron books were the...
Common Media Buying Objections
Marketers are often limited in their advertising strategy investment. Read our suggestions for how to address them for yourself or your stakeholders.
How Vision Media Collaborates With Creative Agencies
At Vision Media, we do more than plan and buy media—we take the complexity out of the process, making it effortless for our clients.
Banner Health has Chosen Vision Media to Lead its Media Buying Strategy
BELLEVUE, Wash., Jan. 28, 2025 /PRNewswire/ -- The Vision Media team is honored to announce a new relationship with Banner Health, one of the largest non-profit hospital systems in the nation and the largest private...
Transparency: The Foundation for Successful Agency-Client Relationships
Transparency isn’t some fancy buzzword to throw around; it’s about being open, honest, and upfront with clients.
Exploring Agency Partners: Finding the Right Fit for Your Brand
Agency Options Full-service, multi-service, or all-in-one agencies sound exactly like what anyone would want from a partnership: a one-stop shop where all your marketing needs can be handled in one click, one call, or...
Culture: The Key Ingredient for any Client-Agency Relationship
At last count, there were over 120,000 marketing agencies in the U.S. According to Statista, over 14,000 are advertising agencies, with almost 1,000 including media buying. That may seem overwhelming for brand...