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Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

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Viewing page 1 of posts in category "AI"

What Marketers Need to Know About OpenAI’s ChatGPT Advertising

What Marketers Need to Know About OpenAI’s ChatGPT Advertising

OpenAI is starting to test advertising in ChatGPT. This ad option would be a potential channel for brands to reach audiences inside conversational AI. OpenAI advertising remains early, limited, and not quite right for...
Adrianne headshot 2023
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
How AI Amplifies Programmatic Advertising

How AI Amplifies Programmatic Advertising

If you are a marketer running advertising for your brand that includes digital advertising, programmatic is essential. This digital ad practice uses AdTech software to automate purchase, delivery, and measurement of...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
AI Policy Making for Marketing and All Organizations

AI Policy Making for Marketing and All Organizations

Your Board, executive team, and task force need to be accountable and take ownership of all artificial intelligence used within your company.
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
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6 Ways AI Elevates Media Buying Strategies

6 Ways AI Elevates Media Buying Strategies Media buyers are critical in managing advertising programs, offering expertise in strategy, negotiation, and audience targeting to ensure campaigns deliver maximum value....
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
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Mastering AI Prompts: A Guide for Marketers to Optimize AI Projects

Welcome to our blog series on AI for Marketers. Our first article shared a high-level AI overview and outlined the various components and areas of AI now and future concepts. Part Two offers practical tips for...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
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What is Artificial Intelligence: AI for Beginners

Edited January 16, 2025 “…It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI…” –...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.