Viewing page 1 of posts in category "Media Trends"
What Marketers Need to Know About OpenAI’s ChatGPT Advertising
OpenAI is starting to test advertising in ChatGPT. This ad option would be a potential channel for brands to reach audiences inside conversational AI. OpenAI advertising remains early, limited, and not quite right for...
Leaning Into Live Events: A Missed Opportunity in Programmatic
This AdTechExplained article on the use of programmatic in live events does a great job covering the marketplace and best practices (like creative pre-approvals), but it stops short of covering a crucial...
What Advertisers Missed From CES 2026
If you missed #CES2026 this year, we've highlighted some of the top advertising-related takeaways.
Retail Media Networks: The Good, The Bad, & The Not So Shiny Object
Retail Media Networks, or RMNs, are advertising platforms operated by retailers using their first-party data to connect brands with targeted consumers. RMNs may be valuable to brands, giving them access to high-intent...
From Faxes to Feeds: The Evolution of Media Buying
When I tell our newest team members I used to book media buys via fax machine, I get the kind of look you’d give someone who churns their own butter. But 25 years ago, faxes, landlines, and Arbitron books were the...
What Has Meta Been Up To?
It’s been a busy 2025 in the digital marketing and media buying world when it comes to Meta changes, and it’s only February. They started the year by removing third-party fact-checking and relying primarily on...
10 Game-Changing Ad Trends and Announcements from CES 2025
What Advertisers May Have Missed at CES 2025 If you missed #CES2025 this year, we tried to capture some of the top takeaways and announcements related to advertising. If you have experienced this massive event, you...
Meta Policies for Healthcare and Financial Services
Meta recently updated tracking and targeting policies that will impact #Healthcare and #FinancialServices brands starting January 2025.
What You Need to Know About Advertising in the 2024 Election Season
Need to Review Your Media Plans? If you didn't build your 2024 annual or quarterly ad plans with the General election year in mind, you should take a second look at your media plans. Since Dwight D. Eisenhower ran the...
The Trade Desk’s Forward ’24: TV’s Tipping Point conference
Our agency President sent Megan Smiley (Vision Media’s Director of Account Strategy) and me off to New York City to attend The Trade Desk’s Forward ’24: TV’s Tipping Point conference, with the mission to find...
Media Trends
Vision Media closely monitors emerging media usage and trends that allow us to make more educated recommendations for tactical messaging and overall media mix as they pertain to specific campaign initiatives. We use...