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Insights

Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

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Retail Media Networks: The Good, The Bad, & The Not So Shiny Object

Retail Media Networks: The Good, The Bad, & The Not So Shiny Object

Retail Media Networks, or RMNs, are advertising platforms operated by retailers using their first-party data to connect brands with targeted consumers. RMNs may be valuable to brands, giving them access to high-intent...
Gus headshot old
By Executive Vice President of Strategy and Commercial Growth Gus is an accomplished strategic leader and growth driver who brings a blend of innovative thinking and hands-on experience to his role as Executive Vice President of Strategy and Commercial Growth at Vision Media.
Vision Media - PSBJ 100 Fastest-Growing Private Companies 2025

Vision Media - PSBJ 100 Fastest-Growing Private Companies 2025

Vision Media - Puget Sound Business Journal's 100 Fastest-Growing Private Companies Being recognized as one of PSBJ's 100 Fastest-Growing Private Companies for the 5th year in a row, Vision Media has shown continued...
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Vision Media Makes AdWEEK's Fastest Growing Agencies 2025

Honored to be Among ADWEEK’s Fastest Growing Agencies Earning a spot on ADWEEK’s Fastest Growing Agencies list is no small achievement. Vision Media is proud to be ranked among the most resilient...
From Faxes to Feeds: The Evolution of Media Buying

From Faxes to Feeds: The Evolution of Media Buying

When I tell our newest team members I used to book media buys via fax machine, I get the kind of look you’d give someone who churns their own butter. But 25 years ago, faxes, landlines, and Arbitron books were the...
Stephen Reed
By Chief Executive Officer Steve is the CEO and Founder of Vision Media.
Vision Media is AdExchanger Award Finalist 2nd Year in a Row

Vision Media is AdExchanger Award Finalist 2nd Year in a Row

Honored to be AdExchanger Media Award Finalist 2nd Year in a Row Vision Media is proud to be recognized for its media strategy work for clients for a 2nd year, and in two categories. The AdExchanger Awards program...
OTT/CTV Plus Linear TV Advertising for the Win

OTT/CTV Plus Linear TV Advertising for the Win

Smart advertisers are combining Connected TV (CTV) and Over-The-Top (OTT) video with Linear TV as a strategic requirement to reach their audiences. Using this hybrid approach allows for precision targeting, mass...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
Vision Media wins AAF Western Region Media Agency of the Year

Vision Media wins AAF Western Region Media Agency of the Year

Vision Media Awarded AAF Western Region Media Agency of the Year Mercer Island, WA – October 8, 2025 – Vision Media, the largest independent media buying agency in the Pacific Northwest, has been named Media Agency...
Media Agency Strategies for Brand Safety in Advertising

Media Agency Strategies for Brand Safety in Advertising

Brand safety refers to how advertisers work to protect their brand’s reputation from being tainted. Brand reputation can be negatively affected by running ads adjacent to offensive, inappropriate, or harmful content,...
Tianna Patrick
By Programmatic Media Manager Tianna has held several marketing roles at Aramark, Sound Beverage Distributors, and Techtronic Industries where she managed paid advertising. She then transitioned into a media solutions manager position at Goodway Group before joining Vision Media to manage programmatic digital media buying.
What Are UTMs and Why Should Marketers Care?

What Are UTMs and Why Should Marketers Care?

In digital marketing, data is everything. Marketers need precise insights into where their traffic comes from, which campaigns drive engagement, and how to optimize their advertising spend. This is where UTM parameters...
Chris Luong
By Paid Search Media Manager Chris Luong Paid Search Media Manager
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Common Media Buying Objections

Marketers are often limited in their advertising strategy investment. Read our suggestions for how to address them for yourself or your stakeholders.
Jenn headshot 2023
By Account Strategy Supervisor Jenn is eager to deeply understand each client's business and unique needs.
Media Buying Strategies for Credit Union and Financial Services Marketers

Media Buying Strategies for Credit Union and Financial Services Marketers

In today’s competitive financial markets, media buying for credit unions isn’t just about placing ads; it’s about building meaningful connections with your members and communities. For credit unions and other...
Lindsey headshot 2024
By President Lindsey is the builder of our team. As President, she takes her industry know-how and big picture thinking to bring the ops and details into focus.
Balancing Brand and Performance Advertising for Effective Media Buying

Balancing Brand and Performance Advertising for Effective Media Buying

Balancing Brand and Performance Advertising for Effective Media Buying As a marketer, you’re often in the position of ‘selling’ your marketing strategies to leadership. Though they may be aware of brand and...
Brady headshot 2023
By Digital Activation Supervisor Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.
The Evolution of Advertising: Integrating Traditional Advertising with Digital Strategies

The Evolution of Advertising: Integrating Traditional Advertising with Digital Strategies

Understand the synergy between traditional and digital advertising, including channels, benefits, measurement metrics, and standout creative campaigns.
Mackenzie headshot 2024
By Media Buying Supervisor Mackenzie works hard to plan and negotiate various campaigns for our clients across multiple media types. Throughout her career she has had the opportunity to work on a variety of client types including retail, finance, restaurants, hospitals, and telecommunications.
Decoding Media Mix Modeling: A Guide for Brand Marketers

Decoding Media Mix Modeling: A Guide for Brand Marketers

Looking for a better way to prove out your marketing strategy and advertising spend? Media Mix Modeling (MMM) is an analytical method used to measure the performance of advertising across media channels. Through...
Adrianne headshot 2023
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
Mastering ROAS: A Marketer's Guide to Return on Ad Spend

Mastering ROAS: A Marketer's Guide to Return on Ad Spend

Evaluating Return on Ad Spend (ROAS) in Ad Performance ROAS measures the revenue generated for every dollar you spend on advertising. It demonstrates how much revenue is earned from advertising compared to the cost of...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.