Skip to main content
Control Panel

Insights

Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

Woman holding coffee mug and looking at laptop.
Vision Media wins AAF Western Region Media Agency of the Year

Vision Media wins AAF Western Region Media Agency of the Year

Vision Media Awarded AAF Western Region Media Agency of the Year Mercer Island, WA – October 8, 2025 – Vision Media, the largest independent media buying agency in the Pacific Northwest, has been named Media Agency...
Media Agency Strategies for Brand Safety in Advertising

Media Agency Strategies for Brand Safety in Advertising

The Importance of Managing Brand Safety Brand safety refers to how advertisers work to protect their brand’s reputation from being tainted. Brand reputation can be negatively affected by running ads adjacent to...
Tianna Patrick
By Programmatic Media Manager Tianna has held several marketing roles at Aramark, Sound Beverage Distributors, and Techtronic Industries where she managed paid advertising. She then transitioned into a media solutions manager position at Goodway Group before joining Vision Media to manage programmatic digital media buying.
What Are UTMs and Why Should Marketers Care?

What Are UTMs and Why Should Marketers Care?

In digital marketing, data is everything. Marketers need precise insights into where their traffic comes from, which campaigns drive engagement, and how to optimize their advertising spend. This is where UTM parameters...
Chris Luong
By Paid Search Media Manager Chris Luong Paid Search Media Manager
Man standing at a conference table with people sitting around it in suits

Common Media Buying Objections

Marketers are often limited in their advertising strategy investment. Read our suggestions for how to address them for yourself or your stakeholders.
Jenn headshot 2023
By Account Strategy Supervisor Jenn is eager to deeply understand each client's business and unique needs.
The Evolution of Advertising: Integrating Traditional Advertising with Digital Strategies

The Evolution of Advertising: Integrating Traditional Advertising with Digital Strategies

Understand the synergy between traditional and digital advertising, including channels, benefits, measurement metrics, and standout creative campaigns.
Mackenzie headshot 2024
By Media Buying Supervisor Mackenzie works hard to plan and negotiate various campaigns for our clients across multiple media types. Throughout her career she has had the opportunity to work on a variety of client types including retail, finance, restaurants, hospitals, and telecommunications.
Decoding Media Mix Modeling: A Guide for Brand Marketers

Decoding Media Mix Modeling: A Guide for Brand Marketers

Should You Be Using Media Mix Modeling? Looking for a better way to prove out your marketing strategy and advertising spend? Media Mix Modeling (MMM) is an analytical method used to measure the performance of...
Adrianne McAllister
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
Mastering ROAS: A Marketer's Guide to Return on Ad Spend

Mastering ROAS: A Marketer's Guide to Return on Ad Spend

Evaluating Return on Ad Spend (ROAS) in Ad Performance ROAS measures the revenue generated for every dollar you spend on advertising. It demonstrates how much revenue is earned from advertising compared to the cost of...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
Vision Media is a 2025 Digiday Media Awards Finalist

Vision Media is a 2025 Digiday Media Awards Finalist

Honored to be Among Digiday's Media Award Finalists Digiday's 2025 Media Award finalists represent how brands and agencies exceed expectations in the realm of media and advertising.  These awards recognize a...
Crafting Media Plans for Advertising Success

Crafting Media Plans for Advertising Success

Starting Your Advertising Strategy With a Solid Media Plan Media planners begin the media buying process, which involves reaching customers through advertising. Creating a customized and innovative media planning...
By Director of Media Strategy A seasoned pro, Chris has over 20 years in the media industry. He prides himself on being highly skilled in negotiating, studying market data and trends and strategizing killer campaign plans.
The Power of First-Party Data in Advertising

The Power of First-Party Data in Advertising

Updated: January 26, 2026 It's Time to Use Your Own First-Party Data Are you still leaning into third-party cookies to optimize your media buying strategies? Google may have backed off its cookie deprecation...
Brady headshot 2023
By Senior Digital Activation Manager Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.
AI Policy Making for Marketing and All Organizations

AI Policy Making for Marketing and All Organizations

Your Board, executive team, and task force need to be accountable and take ownership of all artificial intelligence used within your company.
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
America's Credit Unions Marketing Conference

America's Credit Unions Marketing Conference

Thoughts from America's Credit Union Conference 2025 At Vision Media, we’ve been helping credit unions refine their media strategies and grow their customer bases for over a decade. The credit unions we partner with...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
How Vision Media Collaborates With Creative Agencies

How Vision Media Collaborates With Creative Agencies

At Vision Media, we do more than plan and buy media—we take the complexity out of the process, making it effortless for our clients.
Jenn headshot 2023
By Account Strategy Supervisor Jenn is eager to deeply understand each client's business and unique needs.
What Has Meta Been Up To?

What Has Meta Been Up To?

Keeping Tabs on Meta It’s been a busy 2025 in the digital marketing and media buying world when it comes to Meta changes, and it’s only February. They started the year by removing third-party fact-checking and...
Brady headshot 2023
By Senior Digital Activation Manager Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.
Banner Health has Chosen Vision Media to Lead its Media Buying Strategy

Banner Health has Chosen Vision Media to Lead its Media Buying Strategy

BELLEVUE, Wash., Jan. 28, 2025 /PRNewswire/ -- The Vision Media team is honored to announce a new relationship with Banner Health, one of the largest non-profit hospital systems in the nation and the largest private...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.