The Evolution of Advertising: Integrating Traditional Advertising with Digital Strategies
Understand the synergy between traditional and digital advertising, including channels, benefits, measurement metrics, and standout creative campaigns.
Decoding Media Mix Modeling: A Guide for Brand Marketers
Looking for a better way to prove out your marketing strategy and advertising spend? Media Mix Modeling (MMM) is an analytical method used to measure the performance of advertising across media channels. Through...
Mastering ROAS: A Marketer's Guide to Return on Ad Spend
Evaluating Return on Ad Spend (ROAS) in Ad Performance ROAS measures the revenue generated for every dollar you spend on advertising. It demonstrates how much revenue is earned from advertising compared to the cost of...
Crafting Media Plans for Advertising Success
Media planners begin the media buying process, which involves reaching customers through advertising. Creating a customized and innovative media planning strategy requires a strategic approach. The plan includes the...
The Power of First-Party Data in Advertising
Updated: January 26, 2026 Are you still leaning into third-party cookies to optimize your media buying strategies? Google may have backed off its cookie deprecation plan, but other browsers (Mozilla and Safari) have...
AI Policy Making for Marketing and All Organizations
Your Board, executive team, and task force need to be accountable and take ownership of all artificial intelligence used within your company.
America's Credit Unions Marketing Conference
At Vision Media, we’ve been helping credit unions refine their media strategies and grow their customer bases for over a decade. The credit unions we partner with are a joy to work with, collaborative, open to new...
How Vision Media Collaborates With Creative Agencies
At Vision Media, we do more than plan and buy media—we take the complexity out of the process, making it effortless for our clients.
What Has Meta Been Up To?
It’s been a busy 2025 in the digital marketing and media buying world when it comes to Meta changes, and it’s only February. They started the year by removing third-party fact-checking and relying primarily on...
Banner Health has Chosen Vision Media to Lead its Media Buying Strategy
BELLEVUE, Wash., Jan. 28, 2025 /PRNewswire/ -- The Vision Media team is honored to announce a new relationship with Banner Health, one of the largest non-profit hospital systems in the nation and the largest private...
10 Game-Changing Ad Trends and Announcements from CES 2025
What Advertisers May Have Missed at CES 2025 If you missed #CES2025 this year, we tried to capture some of the top takeaways and announcements related to advertising. If you have experienced this massive event, you...
Meta Policies for Healthcare and Financial Services
Meta recently updated tracking and targeting policies that will impact #Healthcare and #FinancialServices brands starting January 2025.
6 Ways AI Elevates Media Buying Strategies
6 Ways AI Elevates Media Buying Strategies Media buyers are critical in managing advertising programs, offering expertise in strategy, negotiation, and audience targeting to ensure campaigns deliver maximum value....
Transparency: The Foundation for Successful Agency-Client Relationships
Transparency isn’t some fancy buzzword to throw around; it’s about being open, honest, and upfront with clients.
