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Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

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America's Credit Unions Marketing Conference

America's Credit Unions Marketing Conference

At Vision Media, we’ve been helping credit unions refine their media strategies and grow their customer bases for over a decade. The credit unions we partner with are a joy to work with, collaborative, open to new...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
How Vision Media Collaborates With Creative Agencies

How Vision Media Collaborates With Creative Agencies

At Vision Media, we do more than plan and buy media—we take the complexity out of the process, making it effortless for our clients.
Jenn headshot 2023
By Account Strategy Supervisor Jenn is eager to deeply understand each client's business and unique needs.
What Has Meta Been Up To?

What Has Meta Been Up To?

It’s been a busy 2025 in the digital marketing and media buying world when it comes to Meta changes, and it’s only February. They started the year by removing third-party fact-checking and relying primarily on...
Brady headshot 2023
By Senior Digital Activation Manager Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.
Banner Health has Chosen Vision Media to Lead its Media Buying Strategy

Banner Health has Chosen Vision Media to Lead its Media Buying Strategy

BELLEVUE, Wash., Jan. 28, 2025 /PRNewswire/ -- The Vision Media team is honored to announce a new relationship with Banner Health, one of the largest non-profit hospital systems in the nation and the largest private...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
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10 Game-Changing Ad Trends and Announcements from CES 2025

What Advertisers May Have Missed at CES 2025 If you missed #CES2025 this year, we tried to capture some of the top takeaways and announcements related to advertising. If you have experienced this massive event, you...
Lindsey headshot 2024
By President Lindsey is the builder of our team. As President, she takes her industry know-how and big picture thinking to bring the ops and details into focus.
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Meta Policies for Healthcare and Financial Services

Meta recently updated tracking and targeting policies that will impact #Healthcare and #FinancialServices brands starting January 2025.
Brady headshot 2023
By Senior Digital Activation Manager Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.
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6 Ways AI Elevates Media Buying Strategies

6 Ways AI Elevates Media Buying Strategies Media buyers are critical in managing advertising programs, offering expertise in strategy, negotiation, and audience targeting to ensure campaigns deliver maximum value....
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
Slate wood background with Scrabble like tiles spelling out Transparency.

Transparency: The Foundation for Successful Agency-Client Relationships

Transparency isn’t some fancy buzzword to throw around; it’s about being open, honest, and upfront with clients.
Stephen Reed
By Chief Executive Officer Steve is the CEO and Founder of Vision Media.
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Ad IDs Explained: The Future of Targeted Advertising Beyond Third-Party Cookies

Discover how advertising identifiers (Ad IDs) are transforming digital advertising.
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
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How CTV Advertising is Shaping the Future of Digital Campaigns: Trends, Targeting, and ROI in 2026

WHAT IS CTV? Did you know that technically, Connected or Converged TV (CTV) started in the 1990s with TIVO recorders? It took off in the 2000s when Netflix and Hulu started offering on-demand content. CTV refers to...
Tianna Patrick
By Programmatic Media Manager Tianna has held several marketing roles at Aramark, Sound Beverage Distributors, and Techtronic Industries where she managed paid advertising. She then transitioned into a media solutions manager position at Goodway Group before joining Vision Media to manage programmatic digital media buying.
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Mastering AI Prompts: A Guide for Marketers to Optimize AI Projects

Welcome to our blog series on AI for Marketers. Our first article shared a high-level AI overview and outlined the various components and areas of AI now and future concepts. Part Two offers practical tips for...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
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Exploring Agency Partners: Finding the Right Fit for Your Brand

Agency Options Full-service, multi-service, or all-in-one agencies sound exactly like what anyone would want from a partnership: a one-stop shop where all your marketing needs can be handled in one click, one call, or...
Stephen Reed
By Chief Executive Officer Steve is the CEO and Founder of Vision Media.
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Understanding Attention Metrics: The Future of Measuring Digital Advertising?

“The true art of memory is the art of attention.” – Samuel Johnson, poet, playwright, literary critic. How much attention do we give to ads, whether digital, outdoor, print, TV, or anywhere they pop up saying,...
Adrianne headshot 2023
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
2024 Inc. 5000 Fast-Growing Private Companies award logo.

Vision Media an Inc. 5000 2024 Fastest Growing Private Company

Vision Media Ranks No. 3,599 on the 2024 Inc. 5000 With Three-Year Revenue Growth of 132 Percent, Vision Media Ranks No. 3,599 Among America’s Fastest-Growing Private Companies BELLEVUE, WA. August 13, 2024 – Inc....
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
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What is Artificial Intelligence: AI for Beginners

Edited January 16, 2025 “…It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI…” –...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.