Honored to be Among Digiday's Media Award Finalists
Digiday's 2025 Media Award finalists represent how brands and agencies exceed expectations in the realm of media and advertising.
These awards recognize a focus on audience engagement, measurable outcomes, and innovation. Vision Media has been named a finalist in the category of Best First-Party Data Strategy for its work driving donations for one of its non-profit hospital clients.
The Vision Media team implemented a data-driven strategy for the 2024 annual donor campaign that included leveraging the client’s first-party data to maximize donor engagement and conversion.
First-party data enhanced targeting precision: programmatic display retargeted site visitors to drive conversions, OTT/CTV and streaming audio re-engaged past donors and lookalike audiences to boost awareness, and paid social tailored messaging to high-intent users.
