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Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

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Leaning Into Live Events: A Missed Opportunity in Programmatic

Leaning Into Live Events: A Missed Opportunity in Programmatic

The Strategic Value of Live Sports This AdTechExplained article on the use of programmatic in live events does a great job covering the marketplace and best practices (like creative pre-approvals), but it stops...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
What Advertisers Missed From CES 2026

What Advertisers Missed From CES 2026

If you missed #CES2026 this year, we've highlighted some of the top advertising-related takeaways.
Lindsey headshot 2024
By President Lindsey is the builder of our team. As President, she takes her industry know-how and big picture thinking to bring the ops and details into focus.
Clicks Aren't Everything in Path to Conversion Media Buying

Clicks Aren't Everything in Path to Conversion Media Buying

Have you heard of path to conversion in advertising and media buying?
Brady headshot 2023
By Senior Digital Activation Manager Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.
Planning Matters in Media Buying

Planning Matters in Media Buying

For marketers managing advertising, timing is more than a scheduling task; it’s a strategic advantage. Each media channel has unique lead times and requirements, and understanding those timelines helps marketers plan...
Claire Rogers
By Print and Site Direct Media Buyer Her current role at Vision Media has her specializing in print and site direct media planning, buying, and vendor negotiation, which is an area of expertise for Claire.
Customer Lifetime Value (CLV) Unlocks ROAS

Customer Lifetime Value (CLV) Unlocks ROAS

CLTV and ROAS Like Chocolate and Peanut Butter Discover how measuring Customer Lifetime Value (CLTV or CLV) makes Return on Ad Spend (ROAS) more meaningful when marketers connect goals, tracking, and business data to...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
Mac 2025 Celebrated Purpose, Progress, and Powerful Stories

Mac 2025 Celebrated Purpose, Progress, and Powerful Stories

What Happened at the MAC 2025 Conference The Marketing Association of Credit Unions Conference (MAC 2025) brought together some of the brightest minds in financial marketing, and it was truly an inspiring week. From...
Gus headshot old
By Executive Vice President of Strategy and Commercial Growth Gus is an accomplished strategic leader and growth driver who brings a blend of innovative thinking and hands-on experience to his role as Executive Vice President of Strategy and Commercial Growth at Vision Media.
Why View-Through Conversions Matter in Media Buying

Why View-Through Conversions Matter in Media Buying

The Need for View-Through Conversions Despite what advertisers would like, not every ad interaction ends in a click. The majority of users who see an ad eventually convert at a later date. View-through conversions...
Adrianne McAllister
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
AAF West 2025: Ad Insight, Agency Accountability, and Aloha

AAF West 2025: Ad Insight, Agency Accountability, and Aloha

What Happened at AAF West 2025 Vision was recognized as Best of the West Media Agency at the American Advertising Federation Western Region Conference in Honolulu. I couldn’t be prouder of our team, not just for the...
Gus headshot old
By Executive Vice President of Strategy and Commercial Growth Gus is an accomplished strategic leader and growth driver who brings a blend of innovative thinking and hands-on experience to his role as Executive Vice President of Strategy and Commercial Growth at Vision Media.
How AI Amplifies Programmatic Advertising

How AI Amplifies Programmatic Advertising

AI + Programmatic Advertising If you are a marketer running advertising for your brand that includes digital advertising, programmatic is essential. This digital ad practice uses AdTech software to automate purchase,...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
Retail Media Networks: The Good, The Bad, & The Not So Shiny Object

Retail Media Networks: The Good, The Bad, & The Not So Shiny Object

Walk Before Your Run with Retail Media Networks Retail Media Networks, or RMNs, are advertising platforms operated by retailers using their first-party data to connect brands with targeted consumers. RMNs may be...
Gus headshot old
By Executive Vice President of Strategy and Commercial Growth Gus is an accomplished strategic leader and growth driver who brings a blend of innovative thinking and hands-on experience to his role as Executive Vice President of Strategy and Commercial Growth at Vision Media.
Vision Media - PSBJ 100 Fastest-Growing Private Companies 2025

Vision Media - PSBJ 100 Fastest-Growing Private Companies 2025

Vision Media - Puget Sound Business Journal's 100 Fastest-Growing Private Companies Being recognized as one of PSBJ's 100 Fastest-Growing Private Companies for the 5th year in a row, Vision Media has shown continued...
Downtown Seattle with the Space Needle and Mt. Rainier with a layer of low fog.

Vision Media Makes AdWEEK's Fastest Growing Agencies 2025

Honored to be Among ADWEEK’s Fastest Growing Agencies Earning a spot on ADWEEK’s Fastest Growing Agencies list is no small achievement. Vision Media is proud to be ranked among the most resilient...
From Faxes to Feeds: The Evolution of Media Buying

From Faxes to Feeds: The Evolution of Media Buying

The Changing World of Media Buying When I tell our newest team members I used to book media buys via fax machine, I get the kind of look you’d give someone who churns their own butter. But 25 years ago, faxes,...
Stephen Reed
By Chief Executive Officer Steve is the CEO and Founder of Vision Media.
Vision Media is AdExchanger Award Finalist 2nd Year in a Row

Vision Media is AdExchanger Award Finalist 2nd Year in a Row

Honored to be AdExchanger Media Award Finalist 2nd Year in a Row Vision Media is proud to be recognized for its media strategy work for clients for a 2nd year, and in two categories. The AdExchanger Awards program...
OTT/CTV Plus Linear TV Advertising for the Win

OTT/CTV Plus Linear TV Advertising for the Win

Consider Digital and Traditional TV Advertising Smart advertisers are combining Connected TV (CTV) and Over-The-Top (OTT) video with Linear TV as a strategic requirement to reach their audiences. Using this hybrid...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.