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Insights

Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

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Mac 2025 Celebrated Purpose, Progress, and Powerful Stories

Mac 2025 Celebrated Purpose, Progress, and Powerful Stories

The Marketing Association of Credit Unions Conference (MAC 2025) brought together some of the brightest minds in financial marketing, and it was truly an inspiring week. From Rocky Garza’s opening keynote, “The...
Gus headshot old
By Executive Vice President of Strategy and Commercial Growth Gus is an accomplished strategic leader and growth driver who brings a blend of innovative thinking and hands-on experience to his role as Executive Vice President of Strategy and Commercial Growth at Vision Media.
Why View-Through Conversions Matter in Media Buying

Why View-Through Conversions Matter in Media Buying

Despite what advertisers would like, not every ad interaction ends in a click. The majority of users who see an ad eventually convert at a later date. View-through conversions are a key digital advertising measurement...
Adrianne McAllister
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
AAF West 2025: Ad Insight, Agency Accountability, and Aloha

AAF West 2025: Ad Insight, Agency Accountability, and Aloha

This past weekend, Vision was recognized as Best of the West Media Agency at the American Advertising Federation Western Region Conference in Honolulu. I couldn’t be prouder of our team, not just for the award but for...
Gus headshot old
By Executive Vice President of Strategy and Commercial Growth Gus is an accomplished strategic leader and growth driver who brings a blend of innovative thinking and hands-on experience to his role as Executive Vice President of Strategy and Commercial Growth at Vision Media.
How AI Amplifies Programmatic Advertising

How AI Amplifies Programmatic Advertising

If you are a marketer running advertising for your brand that includes digital advertising, programmatic is essential. This digital ad practice uses AdTech software to automate purchase, delivery, and measurement of...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
Retail Media Networks: The Good, The Bad, & The Not So Shiny Object

Retail Media Networks: The Good, The Bad, & The Not So Shiny Object

Retail Media Networks, or RMNs, are advertising platforms operated by retailers using their first-party data to connect brands with targeted consumers. RMNs may be valuable to brands, giving them access to high-intent...
Gus headshot old
By Executive Vice President of Strategy and Commercial Growth Gus is an accomplished strategic leader and growth driver who brings a blend of innovative thinking and hands-on experience to his role as Executive Vice President of Strategy and Commercial Growth at Vision Media.
Vision Media - PSBJ 100 Fastest-Growing Private Companies 2025

Vision Media - PSBJ 100 Fastest-Growing Private Companies 2025

Vision Media - Puget Sound Business Journal's 100 Fastest-Growing Private Companies Being recognized as one of PSBJ's 100 Fastest-Growing Private Companies for the 5th year in a row, Vision Media has shown continued...
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Vision Media Makes AdWEEK's Fastest Growing Agencies 2025

Honored to be Among ADWEEK’s Fastest Growing Agencies Earning a spot on ADWEEK’s Fastest Growing Agencies list is no small achievement. Vision Media is proud to be ranked among the most resilient...
From Faxes to Feeds: The Evolution of Media Buying

From Faxes to Feeds: The Evolution of Media Buying

When I tell our newest team members I used to book media buys via fax machine, I get the kind of look you’d give someone who churns their own butter. But 25 years ago, faxes, landlines, and Arbitron books were the...
Stephen Reed
By Chief Executive Officer Steve is the CEO and Founder of Vision Media.
Vision Media is AdExchanger Award Finalist 2nd Year in a Row

Vision Media is AdExchanger Award Finalist 2nd Year in a Row

Honored to be AdExchanger Media Award Finalist 2nd Year in a Row Vision Media is proud to be recognized for its media strategy work for clients for a 2nd year, and in two categories. The AdExchanger Awards program...
OTT/CTV Plus Linear TV Advertising for the Win

OTT/CTV Plus Linear TV Advertising for the Win

Smart advertisers are combining Connected TV (CTV) and Over-The-Top (OTT) video with Linear TV as a strategic requirement to reach their audiences. Using this hybrid approach allows for precision targeting, mass...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
Vision Media wins AAF Western Region Media Agency of the Year

Vision Media wins AAF Western Region Media Agency of the Year

Vision Media Awarded AAF Western Region Media Agency of the Year Mercer Island, WA – October 8, 2025 – Vision Media, the largest independent media buying agency in the Pacific Northwest, has been named Media Agency...
Media Agency Strategies for Brand Safety in Advertising

Media Agency Strategies for Brand Safety in Advertising

Brand safety refers to how advertisers work to protect their brand’s reputation from being tainted. Brand reputation can be negatively affected by running ads adjacent to offensive, inappropriate, or harmful content,...
Tianna Patrick
By Programmatic Media Manager Tianna has held several marketing roles at Aramark, Sound Beverage Distributors, and Techtronic Industries where she managed paid advertising. She then transitioned into a media solutions manager position at Goodway Group before joining Vision Media to manage programmatic digital media buying.
What Are UTMs and Why Should Marketers Care?

What Are UTMs and Why Should Marketers Care?

In digital marketing, data is everything. Marketers need precise insights into where their traffic comes from, which campaigns drive engagement, and how to optimize their advertising spend. This is where UTM parameters...
Chris Luong
By Paid Search Media Manager Chris Luong Paid Search Media Manager
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Common Media Buying Objections

Marketers are often limited in their advertising strategy investment. Read our suggestions for how to address them for yourself or your stakeholders.
Jenn headshot 2023
By Account Strategy Supervisor Jenn is eager to deeply understand each client's business and unique needs.
Balancing Brand and Performance Advertising for Effective Media Buying

Balancing Brand and Performance Advertising for Effective Media Buying

Balancing Brand and Performance Advertising for Effective Media Buying As a marketer, you’re often in the position of ‘selling’ your marketing strategies to leadership. Though they may be aware of brand and...
Brady headshot 2023
By Digital Activation Supervisor Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.