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Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

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Viewing posts in category "Media Buying & Planning" (15 post(s), 16 total)

Balancing Brand and Performance Advertising for Effective Media Buying

Balancing Brand and Performance Advertising for Effective Media Buying

Balancing Brand and Performance Advertising for Effective Media Buying As a marketer, you’re often in the position of ‘selling’ your marketing strategies to leadership. Though they may be aware of brand and...
Brady headshot 2023
By Senior Digital Activation Manager Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.
The Importance of Marketing's Relationship with the CFO

The Importance of Marketing's Relationship with the CFO

Start Building Your CFO Relationship, Yesterday Marketing is at an inflection point in terms of where it sits within an organization's structure. There are many CMOs and VPs of Marketing who report up to the CFO or...
Lindsey headshot 2024
By President Lindsey is the builder of our team. As President, she takes her industry know-how and big picture thinking to bring the ops and details into focus.
Programmatic Advertising Planning Improves Performance

Programmatic Advertising Planning Improves Performance

Planning For Your Programmatic Advertising Marketers may believe that programmatic advertising is quick and easy to set up and run. The reality is that the best campaigns win with strategic planning, quality creative...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
Healthcare Advertising The Right Way

Healthcare Advertising The Right Way

Successful healthcare advertising aligns audience insights, timing, messaging, and media channels to drive measurable patient and business outcomes.
Lindsey headshot 2024
By President Lindsey is the builder of our team. As President, she takes her industry know-how and big picture thinking to bring the ops and details into focus.
Credit Union Member Growth Balancing Brand and Performance

Credit Union Member Growth Balancing Brand and Performance

Marketing leaders position brand media as a performance multiplier to lower acquisition costs, improve efficiency, and strengthen demand.
Lindsey headshot 2024
By President Lindsey is the builder of our team. As President, she takes her industry know-how and big picture thinking to bring the ops and details into focus.
Clicks Aren't Everything in Path to Conversion Media Buying

Clicks Aren't Everything in Path to Conversion Media Buying

Have you heard of path to conversion in advertising and media buying?
Brady headshot 2023
By Senior Digital Activation Manager Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.
Customer Lifetime Value (CLV) Unlocks ROAS

Customer Lifetime Value (CLV) Unlocks ROAS

CLTV and ROAS Like Chocolate and Peanut Butter Discover how measuring Customer Lifetime Value (CLTV or CLV) makes Return on Ad Spend (ROAS) more meaningful when marketers connect goals, tracking, and business data to...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
OTT/CTV Plus Linear TV Advertising for the Win

OTT/CTV Plus Linear TV Advertising for the Win

Consider Digital and Traditional TV Advertising Smart advertisers are combining Connected TV (CTV) and Over-The-Top (OTT) video with Linear TV as a strategic requirement to reach their audiences. Using this hybrid...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
Decoding Media Mix Modeling: A Guide for Brand Marketers

Decoding Media Mix Modeling: A Guide for Brand Marketers

Should You Be Using Media Mix Modeling? Looking for a better way to prove out your marketing strategy and advertising spend? Media Mix Modeling (MMM) is an analytical method used to measure the performance of...
Adrianne McAllister
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
Mastering ROAS: A Marketer's Guide to Return on Ad Spend

Mastering ROAS: A Marketer's Guide to Return on Ad Spend

Evaluating Return on Ad Spend (ROAS) in Ad Performance ROAS measures the revenue generated for every dollar you spend on advertising. It demonstrates how much revenue is earned from advertising compared to the cost of...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
Crafting Media Plans for Advertising Success

Crafting Media Plans for Advertising Success

Starting Your Advertising Strategy With a Solid Media Plan Media planners begin the media buying process, which involves reaching customers through advertising. Creating a customized and innovative media planning...
By Director of Media Strategy A seasoned pro, Chris has over 20 years in the media industry. He prides himself on being highly skilled in negotiating, studying market data and trends and strategizing killer campaign plans.
The Power of First-Party Data in Advertising

The Power of First-Party Data in Advertising

Updated: January 26, 2026 It's Time to Use Your Own First-Party Data Are you still leaning into third-party cookies to optimize your media buying strategies? Google may have backed off its cookie deprecation...
Brady headshot 2023
By Senior Digital Activation Manager Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.
close up of a woman with her green eye and glasses

Understanding Attention Metrics: The Future of Measuring Digital Advertising?

“The true art of memory is the art of attention.” – Samuel Johnson, poet, playwright, literary critic. How much attention do we give to ads, whether digital, outdoor, print, TV, or anywhere they pop up...
Adrianne McAllister
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
woman at a desk working on her laptop

What is Media Buying?

Updated: January 22, 2026 Placing Your Ads in the Right Place to Reach the Right Audience If you’re like me, you know a lot about most areas of marketing. You’re what is known as a generalist, or you may be a...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
Image of a laptop with a dashboard showing

First-Party Data

Getting Started with First-Party Data Following privacy laws, including the General Data Protection Regulation (GDPR) and new regulations on data collection from companies like Apple with the implementation of iOS...
Adrianne McAllister
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.