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Insights

Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

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What Is Outdoor (OOH)?

WHAT IS OUT-OF-HOME ADVERTISING? Often communicated as OOH, Out-of-Home advertising is any ad format consumers see outside their homes. Typically considered a traditional ad type, OOH ads may be static or digital....
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By Media Buying Supervisor Mackenzie works hard to plan and negotiate various campaigns for our clients across multiple media types. Throughout her career she has had the opportunity to work on a variety of client types including retail, finance, restaurants, hospitals, and telecommunications.
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Media Planning Ahead to Maximize Budget & Efficiency

While the media planning process for both traditional and new media types must continue to evolve and adapt to be effective, certain timing and calendar considerations remain constant to ensure that you maximize your...
By Director of Media Strategy A seasoned pro, Chris has over 20 years in the media industry. He prides himself on being highly skilled in negotiating, studying market data and trends and strategizing killer campaign plans.