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Insights

Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

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What is Media Buying?

Updated: January 22, 2026 Placing Your Ads in the Right Place to Reach the Right Audience If you’re like me, you know a lot about most areas of marketing. You’re what is known as a generalist, or you may be a...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
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The Trade Desk’s Forward ’24: TV’s Tipping Point conference

Our agency President sent Megan Smiley (Vision Media’s Director of Account Strategy) and me off to New York City to attend The Trade Desk’s Forward ’24: TV’s Tipping Point conference, with the mission to find...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
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Media Trends

2023 Media Trends Vision Media closely monitors emerging media usage and trends that allow us to make more educated recommendations for tactical messaging and overall media mix as they pertain to specific campaign...
Lindsey headshot 2024
By President Lindsey is the builder of our team. As President, she takes her industry know-how and big picture thinking to bring the ops and details into focus.
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First-Party Data

Getting Started with First-Party Data Following privacy laws, including the General Data Protection Regulation (GDPR) and new regulations on data collection from companies like Apple with the implementation of iOS...
Adrianne McAllister
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
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What Is Outdoor (OOH)?

WHAT IS OUT-OF-HOME ADVERTISING? Often communicated as OOH, Out-of-Home advertising is any ad format consumers see outside their homes. Typically considered a traditional ad type, OOH ads may be static or digital....
Mackenzie headshot 2024
By Media Buying Supervisor Mackenzie works hard to plan and negotiate various campaigns for our clients across multiple media types. Throughout her career she has had the opportunity to work on a variety of client types including retail, finance, restaurants, hospitals, and telecommunications.
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Media Planning Ahead to Maximize Budget & Efficiency

While the media planning process for both traditional and new media types must continue to evolve and adapt to be effective, certain timing and calendar considerations remain constant to ensure that you maximize your...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.