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Insights

Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

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10 Game-Changing Ad Trends and Announcements from CES 2025

What Advertisers May Have Missed at CES 2025 If you missed #CES2025 this year, we tried to capture some of the top takeaways and announcements related to advertising. If you have experienced this massive event, you...
Lindsey headshot 2024
By President Lindsey is the builder of our team. As President, she takes her industry know-how and big picture thinking to bring the ops and details into focus.
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Meta Policies for Healthcare and Financial Services

Meta recently updated tracking and targeting policies that will impact #Healthcare and #FinancialServices brands starting January 2025.
Brady headshot 2023
By Senior Digital Activation Manager Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.
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6 Ways AI Elevates Media Buying Strategies

Media Buying x AI Media buyers are critical in managing advertising programs, offering expertise in strategy, negotiation, and audience targeting to ensure campaigns deliver maximum value. Artificial Intelligence...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
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Transparency: The Foundation for Successful Agency-Client Relationships

Transparency isn’t some fancy buzzword to throw around; it’s about being open, honest, and upfront with clients.
Stephen Reed
By Chief Executive Officer Steve is the CEO and Founder of Vision Media.
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Ad IDs Explained: The Future of Targeted Advertising Beyond Third-Party Cookies

Discover how advertising identifiers (Ad IDs) are transforming digital advertising.
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
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How CTV Advertising is Shaping the Future of Digital Campaigns: Trends, Targeting, and ROI in 2026

WHAT IS CTV? Did you know that technically, Connected or Converged TV (CTV) started in the 1990s with TIVO recorders? It took off in the 2000s when Netflix and Hulu started offering on-demand content. CTV refers to...
Tianna Patrick
By Programmatic Media Manager Tianna has held several marketing roles at Aramark, Sound Beverage Distributors, and Techtronic Industries where she managed paid advertising. She then transitioned into a media solutions manager position at Goodway Group before joining Vision Media to manage programmatic digital media buying.
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Mastering AI Prompts: A Guide for Marketers to Optimize AI Projects

Prompting AI Welcome to our blog series on AI for Marketers. Our first article shared a high-level AI overview and outlined the various components and areas of AI now and future concepts. Part Two offers practical...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
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Exploring Agency Partners: Finding the Right Fit for Your Brand

Agency Options Full-service, multi-service, or all-in-one agencies sound exactly like what anyone would want from a partnership: a one-stop shop where all your marketing needs can be handled in one click, one call, or...
Stephen Reed
By Chief Executive Officer Steve is the CEO and Founder of Vision Media.
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Understanding Attention Metrics: The Future of Measuring Digital Advertising?

“The true art of memory is the art of attention.” – Samuel Johnson, poet, playwright, literary critic. How much attention do we give to ads, whether digital, outdoor, print, TV, or anywhere they pop up...
Adrianne McAllister
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
2024 Inc. 5000 Fast-Growing Private Companies award logo.

Vision Media an Inc. 5000 2024 Fastest Growing Private Company

Vision Media Ranks No. 3,599 on the 2024 Inc. 5000 With Three-Year Revenue Growth of 132 Percent, Vision Media Ranks No. 3,599 Among America’s Fastest-Growing Private Companies BELLEVUE, WA. August 13, 2024 – Inc....
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
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What is Artificial Intelligence: AI for Beginners

Edited January 16, 2025 Where to Start with Artificial Intelligence? “…It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
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Culture: The Key Ingredient for any Client-Agency Relationship

Matching Cultures With Your Agencies At last count, there were over 120,000 marketing agencies in the U.S. According to Statista, over 14,000 are advertising agencies, with almost 1,000 including media buying. That...
Stephen Reed
By Chief Executive Officer Steve is the CEO and Founder of Vision Media.
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Programmatic Advertising Explained

What Is Programmatic Advertising, Really? In the world of digital advertising, the term Programmatic Advertising may raise many questions for marketers. Although programmatic advertising has existed for 20 years,...
Tianna Patrick
By Programmatic Media Manager Tianna has held several marketing roles at Aramark, Sound Beverage Distributors, and Techtronic Industries where she managed paid advertising. She then transitioned into a media solutions manager position at Goodway Group before joining Vision Media to manage programmatic digital media buying.
image of a large city and many digital ads

What is Digital Advertising?

“It’s not what you sell that matters as much as how you sell it.” – Brian Halligan Co-Founder of Hubspot What Exactly is Digital Advertising? Digital advertising uses the Internet and other digital channels to...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
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What You Need to Know About Advertising in the 2024 Election Season

Need to Review Your 2024 Media Plans? If you didn't build your 2024 annual or quarterly ad plans with the General election year in mind, you should take a second look at your media plans. Since Dwight D. Eisenhower...
Lindsey headshot 2024
By President Lindsey is the builder of our team. As President, she takes her industry know-how and big picture thinking to bring the ops and details into focus.