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Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

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Viewing page 1 of posts by Max Barkley

Programmatic Advertising Planning Improves Performance

Programmatic Advertising Planning Improves Performance

Why Planning and Deadlines Matter in Programmatic Advertising Marketers may believe that programmatic advertising is quick and easy to set up and run. The reality is that the best campaigns win with strategic...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
Leaning Into Live Events: A Missed Opportunity in Programmatic

Leaning Into Live Events: A Missed Opportunity in Programmatic

This AdTechExplained article on the use of programmatic in live events does a great job covering the marketplace and best practices (like creative pre-approvals), but it stops short of covering a crucial...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
OTT/CTV Plus Linear TV Advertising for the Win

OTT/CTV Plus Linear TV Advertising for the Win

Smart advertisers are combining Connected TV (CTV) and Over-The-Top (OTT) video with Linear TV as a strategic requirement to reach their audiences. Using this hybrid approach allows for precision targeting, mass...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
Mastering ROAS: A Marketer's Guide to Return on Ad Spend

Mastering ROAS: A Marketer's Guide to Return on Ad Spend

Evaluating Return on Ad Spend (ROAS) in Ad Performance ROAS measures the revenue generated for every dollar you spend on advertising. It demonstrates how much revenue is earned from advertising compared to the cost of...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
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Ad IDs Explained: The Future of Targeted Advertising Beyond Third-Party Cookies

Discover how advertising identifiers (Ad IDs) are transforming digital advertising.
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
image of a large city and many digital ads

What is Digital Advertising?

“It’s not what you sell that matters as much as how you sell it.” – Brian Halligan Co-Founder of Hubspot What Exactly is Digital Advertising? Digital advertising uses the Internet and other digital channels to...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
logo of the tradedesk forward 24 event

The Trade Desk’s Forward ’24: TV’s Tipping Point conference

Our agency President sent Megan Smiley (Vision Media’s Director of Account Strategy) and me off to New York City to attend The Trade Desk’s Forward ’24: TV’s Tipping Point conference, with the mission to find...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.