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Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

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Viewing page 1 of posts by Jennifer Hall

Vision Media Makes AdWEEK's Fastest Growing Agencies 2026

Vision Media Makes AdWEEK's Fastest Growing Agencies 2026

Honored to be Among ADWEEK’s Fastest Growing Agencies It takes purposeful growth to earn a place on AdWeek’s Fastest Growing Agencies list. Vision Media is proud to be ranked among the most resilient...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
2024 Inc. 5000 Fast-Growing Private Companies award logo.

Vision Media an Inc. 5000 2026 Fastest Growing Private Company 2x

Inc. announced that Vision Media, Inc. ranks No. 4,019 on the 2026 Inc. 5000, its annual list of the fastest-growing private companies in America. The prestigious ranking provides a data-driven look at the most...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
Vision Media logo

Vision Media Hires for First Human Resources Position

Meet Vision Media's New HR Director Vision Media, a leading provider of advertising and media services, today announced the addition of Monica Ybarra-Rankin to the newly created position of Director of Human...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
Customer Lifetime Value (CLV) Unlocks ROAS

Customer Lifetime Value (CLV) Unlocks ROAS

CLTV and ROAS Like Chocolate and Peanut Butter Discover how measuring Customer Lifetime Value (CLTV or CLV) makes Return on Ad Spend (ROAS) more meaningful when marketers connect goals, tracking, and business data to...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
How AI Amplifies Programmatic Advertising

How AI Amplifies Programmatic Advertising

AI + Programmatic Advertising If you are a marketer running advertising for your brand that includes digital advertising, programmatic is essential. This digital ad practice uses AdTech software to automate purchase,...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
AI Policy Making for Marketing and All Organizations

AI Policy Making for Marketing and All Organizations

Your Board, executive team, and task force need to be accountable and take ownership of all artificial intelligence used within your company.
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
America's Credit Unions Marketing Conference

America's Credit Unions Marketing Conference

Thoughts from America's Credit Union Conference 2025 At Vision Media, we’ve been helping credit unions refine their media strategies and grow their customer bases for over a decade. The credit unions we partner with...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
Banner Health has Chosen Vision Media to Lead its Media Buying Strategy

Banner Health has Chosen Vision Media to Lead its Media Buying Strategy

BELLEVUE, Wash., Jan. 28, 2025 /PRNewswire/ -- The Vision Media team is honored to announce a new relationship with Banner Health, one of the largest non-profit hospital systems in the nation and the largest private...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
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6 Ways AI Elevates Media Buying Strategies

Media Buying x AI Media buyers are critical in managing advertising programs, offering expertise in strategy, negotiation, and audience targeting to ensure campaigns deliver maximum value. Artificial Intelligence...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
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Mastering AI Prompts: A Guide for Marketers to Optimize AI Projects

Prompting AI Welcome to our blog series on AI for Marketers. Our first article shared a high-level AI overview and outlined the various components and areas of AI now and future concepts. Part Two offers practical...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
2024 Inc. 5000 Fast-Growing Private Companies award logo.

Vision Media an Inc. 5000 2024 Fastest Growing Private Company

Vision Media Ranks No. 3,599 on the 2024 Inc. 5000 With Three-Year Revenue Growth of 132 Percent, Vision Media Ranks No. 3,599 Among America’s Fastest-Growing Private Companies BELLEVUE, WA. August 13, 2024 – Inc....
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
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What is Artificial Intelligence: AI for Beginners

Edited January 16, 2025 Where to Start with Artificial Intelligence? “…It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.
woman at a desk working on her laptop

What is Media Buying?

Updated: January 22, 2026 Placing Your Ads in the Right Place to Reach the Right Audience If you’re like me, you know a lot about most areas of marketing. You’re what is known as a generalist, or you may be a...
Jennifer Hall
By Associate Director of Agency Marketing Jennifer has led media programs for over 15 years on the client side and has a deep understanding of what brands need to achieve their marketing goals through advertising.