Viewing page 1 of posts by Lindsey Lind
Credit Union Member Growth Balancing Brand and Performance
Marketing leaders position brand media as a performance multiplier to lower acquisition costs, improve efficiency, and strengthen demand.
Media Buying Strategies for Credit Union and Financial Services Marketers
In today’s competitive financial markets, media buying for credit unions isn’t just about placing ads; it’s about building meaningful connections with your members and communities. For credit unions and other...
Healthcare Advertising The Right Way
Successful healthcare advertising aligns audience insights, timing, messaging, and media channels to drive measurable patient and business outcomes.
Why Marketers Should Care About the Publicis LiveRamp Deal
Now that the initial frenzy has subsided a bit, I thought it would be a good time to get into what Publicis’s proposed purchase of LiveRamp really means to marketers like you. Historically, ad agencies competed on a...
What Advertisers Missed From CES 2026
If you missed #CES2026 this year, we've highlighted some of the top advertising-related takeaways.
10 Game-Changing Ad Trends and Announcements from CES 2025
What Advertisers May Have Missed at CES 2025 If you missed #CES2025 this year, we tried to capture some of the top takeaways and announcements related to advertising. If you have experienced this massive event, you...
What You Need to Know About Advertising in the 2024 Election Season
Need to Review Your Media Plans? If you didn't build your 2024 annual or quarterly ad plans with the General election year in mind, you should take a second look at your media plans. Since Dwight D. Eisenhower ran the...
Media Trends
Vision Media closely monitors emerging media usage and trends that allow us to make more educated recommendations for tactical messaging and overall media mix as they pertain to specific campaign initiatives. We use...