Viewing page 1 of posts by Lindsey Lind
The Importance of Marketing's Relationship with the CFO
Start Building Your CFO Relationship, Yesterday Marketing is at an inflection point in terms of where it sits within an organization's structure. There are many CMOs and VPs of Marketing who report up to the CFO or...
Credit Union Marketing as a Strategic Growth Partner
Marketing as a Decision-Making Channel Most credit union executives view marketing data as a reporting tool. What they don’t realize is that media data contributes more to the business than simply reporting...
Healthcare Advertising The Right Way
Successful healthcare advertising aligns audience insights, timing, messaging, and media channels to drive measurable patient and business outcomes.
Why Marketers Should Care About the Publicis LiveRamp Deal
Why the Publicis LiveRamp Deal Matters Now that the initial frenzy has subsided a bit, I thought it would be a good time to get into what Publicis’s proposed purchase of LiveRamp really means to marketers like...
Credit Union Member Growth Balancing Brand and Performance
Marketing leaders position brand media as a performance multiplier to lower acquisition costs, improve efficiency, and strengthen demand.
What Advertisers Missed From CES 2026
If you missed #CES2026 this year, we've highlighted some of the top advertising-related takeaways.
10 Game-Changing Ad Trends and Announcements from CES 2025
What Advertisers May Have Missed at CES 2025 If you missed #CES2025 this year, we tried to capture some of the top takeaways and announcements related to advertising. If you have experienced this massive event, you...
What You Need to Know About Advertising in the 2024 Election Season
Need to Review Your 2024 Media Plans? If you didn't build your 2024 annual or quarterly ad plans with the General election year in mind, you should take a second look at your media plans. Since Dwight D. Eisenhower...
Media Trends
2023 Media Trends Vision Media closely monitors emerging media usage and trends that allow us to make more educated recommendations for tactical messaging and overall media mix as they pertain to specific campaign...