Analytics & Reporting

ACCURATE DATA FOR BETTER DECISIONS

Before your digital campaign launches, our team uses best practices to set up the needed scripts, events, goals, and audiences. The team thoroughly tests and debugs engagements and analytics at a script level for proper conversion mapping, tracking, and grouping. A real-time custom dashboard is set up to analyze and measure your most important KPIs.

REGULAR REPORTING

Once the campaign goes live, our process typically provides clients a two-week initial report to ensure campaigns are properly tracked and pacing. This initial report helps review the campaign’s early results while allowing enough initial data to be collected before making educated decisions. 

We schedule monthly and quarterly analytics reports and any necessary calls to address previous months’ performance data against baseline metrics. We also provide weekly optimization reports to address more immediate changes related to WoW performance metrics.

CAMPAIGN TRACKING

Our obsessive drive and curiosity continue as we learn through the data, recommending adjustments to targeting, spending by channels, and creative, to drive the highest return. Once the campaign has been completed, we’ll deliver a final report summarizing its entirety, breaking out results against our initial targets and helping to direct and implement a plan of action for future campaigns.