Skip to main content

Media Trends | Outdoor

What Is Outdoor?

Large format advertising offering maximum visibility and impact while building strong awareness. Wallscapes, bulletins, posters, transit, high impact boards, and station dominations deliver high reach and frequency over an extended period of time.

Any person who walks outside of their home can be targeted, but outdoor placements can still target specific demographics and locations. We spend a great deal of our lives outside our homes. Advertisers are increasingly fighting to stand out amidst the clog of ads on analog and digital devices need a less-cluttered environment to deliver their message. Enter outdoor advertising. Outdoor advertising is important because it’s accessible, it’s measurable, it’s effective and it’s less intrusive than many other forms of advertising. Biggest reason, it CANNOT be ignored, skipped or turned off.

Vision Media offers a full range of out-of-home marketing services, including guerrilla, experiential, and even large format expertise like billboards, vehicle wraps, wall murals, and more. We’ve built resources across the country and use them to help clients tap into new audiences, create awareness, and grow their brand’s recognition. We use local vendors in every market because they know the inventory, opportunities and what the competition is doing.

Related Stories