Gayle Zosa, Paid Search Specialist

Gayle Zosa is a digital marketing professional specializing in paid search strategy, campaign optimization, and performance-driven advertising.

During her career in multiple agency environments, she has developed deep expertise across Paid Search, Shopping, and YouTube. She has experience across a wide range of industries, helping brands execute campaigns that drive measurable business results.

Gayle has led paid search strategies for both direct-to-consumer (D2C) and business-to-business (B2B) brands, managing everything from account restructures and campaign testing to ongoing optimization and performance analysis. 

Known for her analytical mindset and focus on continuous improvement, she is passionate about using data-driven insights and evolving digital tools to create impactful advertising strategies that help brands exceed their performance goals.