We Understand Your Customers
A well-executed media strategy starts with good planning. We dive deep to learn about your customers, the campaign goals, and the past learnings or historical information as we begin a campaign together.
Using data to drive decision making.
We subscribe to many planning tools from SQAD, Nielsen Scarborough, MRI, Claritas, and Kantar. We use this data to first understand more about your audience, their media consumption habits and the best place and time to reach them.
This audience data then informs our media mix and flighting. We dive into additional targeting that’s available by media, leveraging 1st party and 3rd party data sets to better hone in our target audience and reduce waste.
From here we bake the perfect media plan for you and collaborate together on next steps.