Target Audience:
- Adults 25-54
- Minneapolis DMA
- St. Cloud
- Milwaukee-Racine DMA
- Racine & Kenosha Counties
Services:
- Media Planning & Buying
- Tracking & Reporting
Media Plan:
- Broadcast Television
- Broadcast Radio
- Streaming Audio/Video
- Programmatic Video
- Audio & Display
- Paid Social
- Search
- Transit
- Out of Home
With the exciting merger of Firefly Credit Union and Trustone Financial Credit Union in 2020, Vision Media was asked to create and execute an integrated media campaign reinforcing TruStone Financial Credit Union messaging and Firefly Credit Union merger awareness. Tapping into our financial industry experience, we combined broad reach traditional media with hyper-targeted digital and social to deliver the most efficient brand awareness and messaging. We utilized client insights and Claritas audience segments, to reach the target demographics within TruStone’s wide footprint.
$180k
Added value secured
31
Branches across Minnesota and Wisconsin
200,000
Members served
#2
Ranked the second-largest financial cooperative in Minnesota
Want to see what we can do for you? Let’s talk!
Further Reading
Geisinger
Our work with this long-term healthcare industry partner involves creating high frequency campaigns designed to increase brand awareness in central Pennsylvania across three major DMAs.
Merrill Gardens
Since 2013, Merrill Gardens has partnered with Vision Media to develop brand plans to best meet the unique needs of each community. With years of experience and a strong understanding of the senior living industry, Vision Media knew both young boomers and baby boomers look ahead and research housing options. While senior housing is not always an immediate need, brand awareness is essential for capturing prospects’ attention and establishing trust.