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Target Audience:

  • Adults 25-54
  • Minneapolis DMA
  • St. Cloud
  • Milwaukee-Racine DMA
  • Racine & Kenosha Counties


  • Media Planning & Buying
  • Tracking & Reporting

Media Plan:

  • Broadcast Television
  • Broadcast Radio
  • Streaming Audio/Video
  • Programmatic Video
  • Audio & Display
  • Paid Social
  • Search
  • Transit
  • Out of Home

With the exciting merger of Firefly Credit Union and Trustone Financial Credit Union in 2020, Vision Media was asked to create and execute an integrated media campaign reinforcing TruStone Financial Credit Union messaging and Firefly Credit Union merger awareness. Tapping into our financial industry experience, we combined broad reach traditional media with hyper-targeted digital and social to deliver the most efficient brand awareness and messaging. We utilized client insights and Claritas audience segments, to reach the target demographics within TruStone’s wide footprint.


Added value secured


Branches across Minnesota and Wisconsin


Members served


Ranked the second-largest financial cooperative in Minnesota

Want to see what we can do for you? Let’s talk!

Further Reading