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Target Audience:

  • Adults 50+ (children of seniors)
  • National

Services:

  • Media Planning & Buying
  • Tracking & Reporting

Media Plan:

  • Print
  • Programmatic/Digital
  • Out of Home (OOH)
  • Radio
  • Television
  • Sponsorships
  • Direct Mail

Since 2013, Merrill Gardens has partnered with Vision Media to develop brand plans to best meet the unique needs of each community. With years of experience and a strong understanding of the senior living industry, Vision Media knew both young boomers and baby boomers look ahead and research housing options. While senior housing is not always an immediate need, brand awareness is essential for capturing prospects’ attention and establishing trust.


70

Communities

116%

Community increase in 2020 with Blue Harbor acquisitions

15th

Largest U.S. Senior Housing Operator

70%

Of seniors own a smartphone

Want to see what we can do for you? Let’s talk!

Further Reading

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Trustone Financial Credit Union

With the exciting merger of Firefly Credit Union and Trustone Financial Credit Union in 2020, Vision Media was asked to create and execute an integrated media campaign reinforcing TruStone Financial Credit Union messaging and Firefly Credit Union merger awareness.

Coca-Cola

Currently one of Coca-Cola’s agencies of record, Vision Media plans and executes media campaigns for 43 independent Coca-Cola bottlers and multiple retail partners.