We knew that the business to business approach needed to be highly targeted to make the greatest use of the budget dollars available and reach the right decision makers for the target companies. The advertising strategy focused on three primary media vehicles to target the right people with Clean Energy’s message.
1 | LinkedIn Sponsored Content
LinkedIn allowed us to target specific companies on their sales prospect list and deliver sponsored content and video to Transportation & Trucking, Logistics & Supply Chain, Warehousing, Import/Export, Package & Freight Delivery custom audiences.
2 | Geo-Targeted Programmatic Display
Programmatic display let us use SDK location data to geo-target industry conferences, shipping ports and key prospective customer headquarters. By creating micro- interactions with prospects, we were able to grow brand and product awareness well ahead of the consideration phase.
3 | National Trade-Based Print Publications
We dived deep into national trade publications focusing on shipping and transportation industries. Our team identified publications and flighting based on editorial content and readership. Strategic flighting focused on industry conferences, featured print content, and industry specific topics.
GROWTH & NEW DEALS:
Thanks in part to the new media efforts, Clean Energy’s sales jumped 30% in their first year of partnership with Vision Media.
UPS was one of the key audiences reached with geo- targeting tactics. Six months into the campaign, Clean Energy announced a new partnership with UPS. Clean Energy continues their strategy to increase awareness and in doing so is expanding their audience targeting. They continue to utilize Vision Media’s media planning and buying expertise to amplify their message to great success.