Media Glossary for Marketing Teams

Download Your Media Glossary

A practical, plain-language reference to help your team understand advertising and media buying terminology. Built by a media agency to support internal education, onboarding, and alignment across marketing, leadership, and agency partners.

What You'll Get ⎯⎯

✅ A 19-page glossary covering advertising and media buying terms

✅ Clear definitions written for real-world marketing teams

✅ A resource designed for sharing internally

✅ A consistent reference for planning and reporting conversations

⎯ What happens after you submit ⎯

1️⃣ You will receive an email with a link to the Media Glossary PDF.

2️⃣ You will get a short series of emails with glossary tips for your team.

3️⃣ You can unsubscribe at any time.

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Susan Mandarino, Chief Marketing Officer at Abound Credit Union