Case Study
OBJECTIVES
Vision Media was tasked with building a high-efficiency campaign focused on driving measurable business performance. Primary campaign goals included:
• Increase in-store traffic to current locations
• Drive higher sales and basket size
• Increase rewards app registrations
• Maintain strong visibility during peak purchasing periods
The campaign leveraged a full omnichannel mix including: paid social, programmatic display, OTT/CTV, Streaming audio, radio, Online Video (OLV)
OPPORTUNITY
Vision Media developed a highly targeted strategy with:
Hyper-Local Media Activation
By leveraging location targeting, Vision Media influenced purchase behavior close to the point of sale. Geo-targeted programmatic and paid social placements enabled personalized messaging tied directly to local consumer behavior and store proximity.
Capitalizing on Consumer Behavior
The campaign strategically aligned with return to routine behaviors, football season, pre-holiday, grab-and-go meal demand, and fuel purchasing patterns. This allowed messaging to feel timely, relevant, and tied to everyday purchase moments.
Omnichannel Reach and Frequency
Vision Media focused on building efficient top-of-funnel awareness and mid-funnel engagement near stores and competitor locations. The strategy prioritized high-reach awareness channels, consistent localized frequency, and cross-channel reinforcement across digital, social, video, and audio environments.
Outcomes
The campaign delivered strong business results and exceeded multiple performance benchmarks across visitation, efficiency, and reach.
Strong Store Visitation Performance:
- Over 80,000 digital conversions to the brand's offerings
- Highly efficient cost per visit
- A consistent visit rate, more than double the convenience store industry benchmark of 2.9%
Performance demonstrated the effectiveness of the localized omnichannel targeting strategy in driving store visitation.
Expanded Reach Beyond Projections: The campaign delivered 4 million more impressions than originally projected during planning.
Programmatic Display Performance: (primary store visitation driver)
- Almost 7,000 website conversions
- Over 5,000 location page visits
Paid Social became a highly efficient traffic driver with more than 68,000 landing page views
Programmatic OLV led to over 5,000 website conversions
Overall, the campaign successfully maintained business momentum while delivering efficient incremental visitation and strong engagement.
OPTIMIZATIONS
Behavioral and traffic insights allowed Vision Media to prioritize high-value audience segments and improve targeting mid-campaign. The team monitored incremental visits and evaluated opportunities for future customer acquisition.
Their Fall 2025 campaign presented an uncommon marketing challenge: maximize sales performance and customer engagement during the limited window before a major rebrand.
Vision Media built an omnichannel strategy focused on localized reach, visitation efficiency, and business outcomes. Through audience targeting, optimization, and data-driven media planning, the campaign delivered strong store visitation performance, exceeded goals, and maintained business momentum during a critical transition period.
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Digital Conversions
80,000+
-
Visit Rate
Double
industry benchmark
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Programmatic Display (just under)
7,000
website conversions
-
5,000+
location page visits
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Paid Social
68,000+
landing page views
-
Programmatic OLV
5,000+
website conversions
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