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Kontron Reaching Decision Makers

An industry leader of business services, delivering advanced software and systems engineering expertise. They operate in a highly technical and competitive B2B environment where buyers conduct extensive research before engaging. The challenge was increasing visibility and ensuring Kontron appeared in front of the right decision-makers during complex product evaluation and purchasing cycles.

Objectives

Continue growth of Kontron's customer base and their position as the choice for Windows IoT platforms and licenses. Build brand awareness for Kontron and its solutions.

Opportunity

Develop and execute campaigns designed to reach highly specific B2B audiences researching Windows IoT and embedded computing solutions. Build media strategies to support multiple stages of the customer journey, from initial product research and solution awareness through evaluation and lead conversion.

Outcomes

The campaigns demonstrated that strategic cross-channel B2B media planning can simultaneously improve efficiency, increase lead generation, and scale brand visibility. Vision Media helped simplify a complex B2B ad strategy through transparent reporting, ongoing optimization, and measurable outcomes.

• Paid Search lead submissions increased 79% YoY with a 45%reduction in CPA.
• Programmatic Display - 20% YoY reduction in CPA. Site visits increased *525% YoY, partially due to an increase in spend toward brand-building efforts.
• Paid Social campaigns reached relevant users at key businesses, building awareness and interest in Kontron's POS solutions, with key positions and organizations meeting objectives. Ad click-through rates met tech industry benchmarks.

B2B Technology Optimizations

• Campaigns were continuously optimized through performance analysis, audience refinement, and budget allocation toward tactics demonstrating engagement and conversion efficiency
• Increase spend on platforms that indicate room for growth
• Broaden campaigns across industries focusing on specific solutions for conversion growth.